Clear Channel has won the outdoor advertising contract for Westfield Regional which will see more than 100 digital screens installed in top ranking malls in major cities across the UK including Birmingham, Derby and Belfast. CCUK has also won a contract extension with Meadowhall to install new digital screens which, together with Westfield Regional, will expand its digital portfolio by 60%, creating the UK’s largest network of digital mall screens.
According to Matthew Dearden, CEO of Clear Channel UK: “2011 marks a step-change in delivering on our digital ambition and the expansion of our successful digital malls portfolio is a critical part of our growth strategy. We are committed to delivering enhanced advertising opportunities to grow our clients’ businesses and out-of-home’s share of the media marketplace.”
Following a competitive tender, Clear Channel has been appointed to transform the advertising opportunities from paper to digital within Westfield’s Regional mall portfolio to offer more flexibility and enhanced creative possibilities for clients and agencies.
According to Bill Giouroukos, Director of Operations, for Westfield: “We have moved our strategy to all digital and interactive and we are pleased to announce Clear Channel will be handling our regional outdoor advertising portfolio, delivering an enhanced experience for shoppers and advertisers in the mall environment.”
Every mall will be installed with new bespoke, Clear Channel-designed 1080 Full HD high brightness units with a clean, modern design packed with the latest in digital technology.
Clear Channel’s partnership with Meadowhall in Sheffield has already involved the installation of 34 additional digital screens in one of the top country’s top five malls. Across the network, Clear Channel now has a full digital offering inside top ranking malls across the UK including the top 10 Trevor Woods ranked malls at Meadowhall, Trafford Centre and Merry Hill. These malls alone have a total forecast expenditure of £2.84bn for 2011, according to the CACI Retail Footprint.
In total CCUK’s current digital mall estate of 180 screens will grow to 288 – an increase of 60% by Q1 2012. This gives advertisers the opportunity to reach a total footfall of more than 8m shoppers per week across the network.
According to Matthew Dearden, CEO of Clear Channel UK: “2011 marks a step-change in delivering on our digital ambition and the expansion of our successful digital malls portfolio is a critical part of our growth strategy. We are committed to delivering enhanced advertising opportunities to grow our clients’ businesses and out-of-home’s share of the media marketplace.”
With the further expansion of its digital malls portfolio, Clear Channel’s digital estate in the UK will now include: small format digital in malls across the UK, small format digital roadside in London – with the rollout of LD6 on 28 November, spectacular digital roadside in Piccadilly Circus, large format digital roadside in London, small format digital in pubs and bars across the UK and small format digital in Birmingham Airport. In total, advertisers will be able to book more than 750 digital connection points across multiple environments.
Source: Clear Channel UK
