GoGo Cast Inc., a global leader in dynamic content and digital merchandising in the Digital Out of Home (DOOH) space, today announced an in-store collaboration with GoLocal24, LLC and GoLocalProv.com. GoLocal24 is creating the next model for local digital news and information by providing high value local content. GoLocal24’s business-model is highly scalable, efficient and monetizable in mid-sized markets.
“This partnership with GoLocal gives us another unique feature unparalleled by others in the space. GoGo Cast already provides the best visual experience, the most dynamic point-of-purchase, and now with this partnership – the highest quality local content,” said David Paolo, President and CEO of GoGo Cast.
The agreement allows GoGo Cast’s unique, industry-leading dynamic digital sign and advertising solutions to run GoLocal’s all original and all local news, lifestyle, sports, and weather headlines in their vast array of locations in Southeastern New England. GoGo Cast has more than 700 Go-Screens nationally reaching more than 24,000,000 viewers per month. GoLocal content will be running on the 195 Go-Screens in Southern New England reaching more than 6,700,000 viewers per month.
GoGo Cast’s Go-Screens offer a unique digital experience for consumers in-store. It offers consumers offers both from advertising and now the most up-to-date advertising solution in-stores by providing significant and useful information to engage customers.
“At a time when most media companies are cutting their reporters and local content, GoLocal is striving to provide GoGo Cast’s customer the highest value local content. We believe that consumers want high-value local content – investigative news, weather, sports headlines and lifestyle – information that enhances their lives,” said Josh Fenton, Co-Founder and CEO of GoLocal24, LLC.
Today, GoLocal is distributed online, thru online video on GoLocalTV, in daily E-Blasts to nearly 30,000 Rhode Islanders, and via social media to hundreds of thousands daily.
GoGo Cast’s retailers like Gulf Oil’s network of dealers, Shell Stations, and XtraMart Convenience stores (to name a few of the distribution points) will be providing real-time news via GoLocal. The ability to reach a captive in-store audience by delivering practical and effective messages at precisely the right time to enhance the customer’s experience at point-of-purchase sets GoGo Cast apart.
The elite digital displays enhance customers’ in-store experience and help them make smart purchasing decisions and have a greater awareness of sale prices and special promotions. Retailers will benefit from an additional opportunity to highlight key selling points, complementing traditional point-of-purchase advertising. Already, retailers are seeing a significant increase in sales for products advertised on the screens in the select retail outlets where they are installed.
“With our ability to provide real-time messaging and dynamic content through our networks, GoGo Cast is quickly becoming the venue of choice for retailers and brands alike to reach the critical mass of ‘on-the-go’ qualified buyers,” Paolo concluded.
About GoGo Cast, Inc.
GoGo Cast, Inc. is an on-demand, out-of-home digital media company that enables customers to directly communicate with their clientele across vertical markets. Using an aggregated network of digital media and audience-targeted content, GoGo Cast delivers direct-to-consumer advertising that enables retailers, brands, manufacturers, advertisers and promoters to reach highly targeted audiences, influence brand choice and receive measurable results. With GoGo Cast’s content network and commercial grade digital screens, advertisers can deliver messages that influence consumer buying decisions at the right place, at the right time.
GoGo Cast Inc. Contact:
Email: jdexter [at] gogocast.com
GoLocal24 is creating the next model for local digital news and information. By providing high value local content, GoLocal24 is creating a scalable, highly efficient and monetizable mid-sized market model for next generation media.
In GoLocal24’s first market, Providence, RI, GoLocalProv.com is the “go to” local Web experience that breaks the biggest local stories – news and politics, arts and entertainment, food and fashion, plus professional, college, and high school sports; and it allows users to go as deep as they wish.
Leveraging branded, credible, and respected contributors, GoLocal creates content, social experience and advertising opportunity that is unmatched. Information is delivered through multimedia, written, and video platforms; GoLocal24 is creating the model for local-content media. In September of 2011, GoLocal launched GoLocalTV – a daily digital broadcast of the local news and information.
GoLocal24, LLC Contact:
Source: GoGo Cast