Neo Advertising, the Swiss leader of Digital Out of Home, and Migros Vaud announce the implementation of a new digital display installation within one of the biggest centers of Swiss French: the Migros Crissier shopping center. This device replaces an installation in function since a few years already. The objectives are clear: increase the interactivity with the clients and improve the commercial impact.
Located in the most important shopping area of Lausanne agglomeration, the Migros Crissier shopping center extends over 23‘000m2 and welcomes 2’6 million visitors a year. It’s the second Swiss French shopping center and the 9th Swiss center in terms of income. The Migros Crissier shopping center offers a wide panel of services with more than 40 shops, services and restaurants.
The new installation of digital displays consists of two lines of six screens implemented strategically in the central and inescapable zone of travelators.
Besides, four touch screens have also been installed in the center. It delivers convenient and fun informations. When it is not used by clients of the center, it broadcasts an advertising loop dedicated to the center and its shops, but also to every types of local announcers.
Furthermore, Neo Advertising and Migros wide their offer of “branding zone” by implanting two walls of six screens, in the entrance of Migros supermarket.
These installations bring new effective and impacting advertising options in the heart of one of Swiss’s biggest shopping center. The variety of digital display products proposed within Migros Crissier Shopping center answers to many communications needs: national campaigns, local communication, but also brand/image campaign with the branding zone which allows visitors to enter in the heart of brands universes.
Source: Neo Advertising
