The Digital Signage Expo (DSE) announced today that it will partner with the Digital Place-Based Advertising Association (DPAA) to program its annual Advertising Summit, scheduled to take place in Las Vegas on Tuesday, March 6, 2012. This partnership aims to enhance the educational content of the summit, providing valuable insights and strategies for brand marketers and agencies.
Event Details:
- Date: March 6, 2012
- Time: 8:00 AM – 5:00 PM
- Location: Las Vegas Convention Center
- Registration: Available at Digital Signage Expo
The Digital Place-Based Advertising Summit will delve into the current size and projected growth of the digital place-based media market. It will highlight the wealth of research and audience metrics available and address the challenges in planning, buying, and designing creative applications for this medium. Attendees will gain insights on overcoming these obstacles to effectively leverage digital place-based advertising.
Keynote and Session Highlights
Keynote Address: Patrick Quinn, CEO of PQ Media, will discuss industry economics, trends, and present the latest findings from the 5th Annual Digital Out-of-Home Media Forecast. His keynote will offer a comprehensive overview of the economic landscape and emerging trends in the industry.
Session Highlights:
- “Overview of the Digital Place-Based Media Landscape”:
- Presented by Susan Danaher, President of DPAA. This session will provide an in-depth look at the current state and future prospects of the digital place-based media sector.
- “Latest Results and Case Studies from USA TouchPoints”:
- Co-presented by Paul Lindstrom, Senior Vice President of The Nielsen Company, and Jim Spaeth, Partner & CEO of Media Behavior Institute. This session will showcase the latest DPB media audience measurement findings and relevant case studies from the USA TouchPoints research initiative, a collaboration between Media Behavior Institute, GFK/MRI, and NSI.
Comments from Industry Leaders:
Susan Danaher, DPAA President, remarked, “The exceptional attendance at our Digital Media Summit: Context Matters last month is a clear indication that the agency and advertiser communities are keen to integrate DPB media into their marketing efforts. The DPAA is delighted to support DSE’s educational program, which will provide crucial insights for advancing our industry.”
Richard Lebovitz, Educational and Editorial Director for Exponation LLC, the producer of DSE, added, “We are continually striving to enhance our educational offerings to advance understanding within this dynamic medium. Our collaboration with the DPAA underscores our commitment to this goal.”
About Digital Signage Expo (DSE)
Digital Signage Expo is the world’s largest and longest-running trade show exclusively dedicated to digital signage, interactive technology, and digital-out-of-home (DOOH) industries. Held annually at the Las Vegas Convention Center, DSE attracts key decision-makers from various sectors, including retail, restaurant, healthcare, education, hospitality, and transportation. The event features nearly 180 exhibitors showcasing cutting-edge technology and services from around the globe.
About DPAA
Founded in 2006, the Digital Place-based Advertising Association (DPAA) represents leading digital place-based networks and the advertising community involved in planning, buying, and evaluating the medium’s effectiveness. DPAA promotes collaboration between agencies and networks, establishes industry standards and best practices, and advocates for the effectiveness of digital place-based advertising.
