Las Vegas — The Digital Place-based Advertising Association (DPAA) is set to sponsor its fourth annual DPb Media Summit at the Digital Signage Expo® (DSE) in Las Vegas on February 26, 2013. This all-day event aims to equip brand marketers and agencies with the knowledge and strategies to leverage opportunities in the burgeoning digital place-based media sector.
Event Details:
- Date: February 26, 2013
- Time: 8:00 AM – 5:00 PM
- Location: Las Vegas Convention Center
- Registration: Available at Digital Signage Expo
The DPb Advertising Summit will feature seven insightful sessions covering a range of topics such as creative campaigns, navigating digital distractions, media metrics, sector growth, and planning and buying strategies. Susan Danaher, President & CEO of DPAA, and Bob Martin, Founding Partner of Bob Martin Media, will moderate the sessions.
Keynote and Session Highlights
Luncheon Keynote: David Kepron, owner of Retail (r)Evolution LLC, will deliver a keynote on the intersection of neuroscience, social media, and emerging digital technologies, exploring how these elements influence brand-customer connections and enhance the purchase journey.
Session Highlights:
- “Who Buys Digital Place-based and Emerging Networks”:
- Patti Foley, Director of Marketing Communications & Merchandising, Jack in the Box
- Jill Nickerson, Vice President/Director Out-of-Home, Horizon Media
- “State of the Global Digital Place-based Network Industry”:
- Patrick Quinn, CEO, PQ Media
- “SoLoMo Meets Digital Place-based: New Tools for Consumer Engagement”:
- Jeremy Lockhorn, Vice President, Emerging Media, Razorfish (Moderator)
- Chris Beauchamp, CEO, Monster Media
- Ian Dallimore, Digital Out-of-Home Strategist, Lamar Advertising
- Garrett Dodge, Co-Founder & CEO, Roqbot
- “Digital Place-Based Marketplace Demand and Direction”:
- David Matera, CEO & Co-Founder, OOH Pitch
- Jack Sullivan, SVP Out-of-Home Activation Director, Starcom USA
- Daniel Wilkins, President, n2
- Rick Robinson, Managing Director, West Coast, MacDonald Media
- Rocky Gunderson, Principal, SierraRock
- “Creative Campaigns”:
- Anne Judge, Principal, The Judge Group
- Anne White, Principal, HypeHouse, Inc.
Additional speakers will be announced leading up to the event.
About Digital Signage Expo (DSE)
Celebrating its 10th anniversary, DSE is the world’s largest and longest-running trade show dedicated to digital signage, interactive technology, and digital out-of-home (DOOH) industries. Held annually at the Las Vegas Convention Center, DSE features close to 180 exhibitors showcasing global technology and services, including hardware, software, network delivery, and content solutions.
DSE offers an extensive educational program with more than 100 educators, 16 pre- and post-show events, 32 seminars, 40 industry-specific discussion groups, and over 42 free presentations in on-floor theaters. The event attracts decision-makers from various sectors such as retail, healthcare, education, and hospitality.
About DPAA
Founded in 2006, the Digital Place-based Advertising Association (DPAA) represents leading digital place-based networks and the advertising community engaged in the planning, buying, and evaluating the effectiveness of this medium. DPAA fosters collaboration between agencies and networks, establishes industry standards and best practices, and promotes the effectiveness of digital place-based advertising.
