Conde Nast Traveler, a leading name in travel journalism, is now providing exclusive holiday content through the Adspace Digital Mall Network. This collaboration aims to bring the magazine’s rich content to life across 207 malls nationwide, engaging shoppers with high-quality travel insights.
Interactive Content in Malls
The Adspace creative team has transformed the pages of Conde Nast Traveler into dynamic digital content featured on the Adspace Digital Mall Network’s “Smart Screens.” These screens, found in prominent positions throughout the malls, showcase Word of Mouth Editor Eimear Lynch discussing luxurious winter destinations highlighted in the magazine’s December issue. The featured destinations include the St. Regis Resort in Aspen, Colorado; GoldenEye Resort in Jamaica; and Mexico City, Mexico.
This initiative marks the second Conde Nast title to partner with Adspace. Previously, Adspace Networks teamed up with Conde Nast’s Lucky Magazine, which provided shoppers with fashion tips and behind-the-scenes videos. This successful collaboration set the stage for the current partnership with Conde Nast Traveler.
Engaging Shoppers with Premium Content
“We are excited to be partnering with Conde Nast on another great brand,” said Bill Ketcham, Executive Vice President and CMO of Adspace Networks. “Like Lucky Magazine, Conde Nast Traveler’s content is of tremendous interest to our audience. According to MRI, Adspace shoppers index 159 versus all adults spending $3,000 or more on a vacation in the past year, so this program will further enhance shoppers’ engagement with our Smart Screens.”
About Adspace Networks, Inc.
Adspace Networks, Inc. owns and operates the Adspace Digital Mall Network, the largest in-mall digital network in the United States. The network is spread across 207 Class A malls, comprising 2,878 HD “Smart Screens” in three formats: nine-foot “floor mounts” in portrait format, 42 to 63-inch “aerials” in landscape format, and 8-by-14-foot “spectaculars” in landscape format. These screens deliver a blend of content designed to enhance the shopping experience, including the best sale items, seasonal highlights, fashion trends, and mall events. Reaching 48 million unique individuals each month, the Adspace Digital Mall Network is particularly effective at engaging teens, young adults, and women.
Adspace Networks is a charter member of the Digital Place-based Advertising Association (DPAA), an organization dedicated to establishing standards and best practices for the digital place-based video advertising industry.
About Conde Nast Traveler
Conde Nast Traveler is one of the most trusted names in travel journalism, providing readers with high-quality content on travel destinations, accommodations, and experiences worldwide. The magazine’s collaboration with Adspace Networks allows it to extend its reach, bringing travel insights directly to mall shoppers.
