Keyser Retail Solutions (KRS), the visual merchandising company, and Wireless Ronin Technologies, Inc. (WRT) (NASDAQ: RNIN), a leading marketing technology provider, have joined forces to provide marketing strategies and technology solutions to the quick-service restaurant (QSR) industry.
The joint marketing agreement allows the companies to leverage their unique and proprietary processes and technologies to create custom in-store and drive-thru digital signage solutions for QSR marketers, from strategy through execution.
Keyser Retail Solutions will utilize the company’s Zone Strategy™ system that optimizes planning and placement of visual messaging in restaurant and retail environments. Wireless Ronin will provide technology systems that feature its cloud-based RoninCast® marketing technology software platform allowing marketers the ability to deliver and manage marketing and advertising campaigns remotely across targeted locations.
“Impacting customer behavior and experience requires delivery of the right message in the right place at the right time,” said Judy Haselberger, president of Keyser Retail Solutions. “Working in partnership with creative marketing teams, we’ll design, create, and deploy systems that enhance the customer experience through the successful delivery of next-generation rich merchandising messaging.”
Scott W. Koller, president and CEO of Wireless Ronin, added: “Combining Keyser’s leading visual merchandising expertise and Wireless Ronin’s marketing technologies provides QSR marketers the ability to control messaging and communication with customers. We believe this will provide a superior return on investment for QSR marketers by helping to drive sales with a powerful mix of marketing strategy and technology.”
Keyser Retail Solutions (KRS) is a wholly-owned subsidiary of Keyser Industries, Inc. KRS is the operating company that has been a pioneer in the QSR visual merchandising arena. Through its sister business Florida Plastics International, the company has served as exclusive provider of indoor and outdoor menu boards and related visual merchandising products to McDonald’s Corporation in the U.S. and is responsible for developing many of today’s industry standards and practices.
WRT has developed digital signage solutions for a broad range of QSR marketers, including KFC, Johnny Rockets, and Aramark. Since the initial launch of RoninCast® digital signage software in 2003, WRT has taken a leadership position in the digital signage industry by committing to bringing leading-edge technology, services and support to its clients.
About Keyser Retail Solutions
Keyser Retail Solutions (www.keyser-group.com) is a leading retail visual merchandising company providing turnkey solutions for enhancing branding, speeding transactions, reducing costs, and driving profitable sales at the point of purchase—inside and drive-thru. KRS has particular strength at supporting the complex and decentralized needs of franchise networks—100,000 installations and counting. What started with a plastic menu board prototype – Florida Plastics has been a valued strategic partner for McDonalds for over 45 years.
About Wireless Ronin Technologies, Inc.
Wireless Ronin Technologies (www.wirelessronin.com) is a marketing technologies company with leading expertise in current and emerging digital media solutions, including signage, interactive kiosks, mobile, social media and web, that enable clients to transform how they engage with their customers. WRT provides marketing technology solutions and services to clients, helping increase revenue and/or improve operating efficiencies in the execution of marketing initiatives. WRT offers an array of services to support its clients’ marketing technology needs including consulting, creative development, project management, installation, training, and support and hosting. The company’s common stock trades on the NASDAQ Capital Market under the symbol “RNIN.”
Liane Adduci for KRS
liane [at] ad-publicrelations.com
Erin Haugerud for WRT
ehaugerud [at] wirelessronin.com
Source: Wireless Ronin Technologies