Newad Appoints Two New Directors

David Vance (Toronto) and Suzanne Lacroix (Montreal)

Michael Reha, President and CEO of Newad, will be announcing the appointment of two new directors in key company positions. In Toronto, David Vance is promoted to Director, Sales, Indoor Advertising – Central Canada. In Montreal, the new position of Executive Director of Experiential Marketing will be created. Suzanne Lacroix is nominated to be the first person to hold this title.

David Vance – Director, Sales, Indoor Advertising – Central Canada
David Vance holds over 10 years of experience at Newad, during which time Toronto’s biggest agencies were able to profit from his wide-ranging expertise as Director and Account Supervisor for Newad’s Indoor division. While he continues to offer his consulting services to agencies, he’ll now oversee all sales activities for Indoor, by supporting his team members in reaching their objectives. David Vance will report to Jean-Philippe Leduc, Executive Vice-President, Client Relations and Business Development. David can be reached at davidv [at] newad.com or at 416.361.3393 ext: 246.

Suzanne Lacroix – Executive Director, Experiential Marketing
Suzanne Lacroix joined Newad in 2002, first as Director of Management and Planning – Indoor. In 2009, she was promoted to Director of Organizational Planning, Experiential Marketing. Suzanne Lacroix graduated from Université du Québec à Montréal (UQAM) with a Bachelor of Business Administration. She’ll now be responsible for supervising and supporting regional Experiential Marketing teams from coast to coast (Montreal, Toronto, Edmonton, Calgary, Vancouver). As part of her new duties, she’ll most notably be responsible for business process optimization by integrating components of Newad’s 360 offer to Experiential Marketing programs. Suzanne can be reached at suzannel [at] newad.com or at 514.278.3222 ext: 244.

“I’m happy to announce the appointment of two important players in our team, two people who’ve been a part of the Newad family for many years. Suzanne and David have proven their steadfast commitment to fostering company growth by stimulating the interest of consumers and developing trust with our advertising partners,” comments Michael Reha.

About Newad
Newad reaches the highest concentration of the Young & Affluent in Canada by guiding its millions of consumers to four targeted platforms: Indoor, with 20,000 digital and classic boards in over 2,500 establishments and 36.5 million impressions delivered per week; Experiential Marketing, with the production of 250 promotional events a year; Publishing, with hundreds of digital productions each year as well as the NIGHTLIFE.CA magazine and website reaching 200,000 Montrealers every month; and Web, including the advertising network Newad Online, the design and production of websites, microsites and mobile applications. Newad’s 350 employees set the trends in our Montreal, Toronto, Vancouver, Edmonton, Calgary and Moncton offices.