indoorDIRECT and the upcoming rock band, MIGGS, have reached an agreement to air the MIGGS’ latest video, “Let the Games Begin”, featuring Lindsey Lohan on indoorDIRECT’s in-store television network. During the week of September 12, “Let the Games Begin” and accompanying theme week, will air on indoorDIRECT’s in-store television show, “theBITE”, and will be seen at over 1,000 quick-service restaurants across the country.
Each day during the week of September 12 “theBITE” will feature the video “Let the Games Begin” and the format of “theBITE” will change to have the band’s branding on the screen.
“We are thrilled to be able to collaborate with an up and coming band like the MIGGS by creating an integrated theme week to accompany their new video”, says Jonna Birgans, Vice President of Strategic Alliances at indoorDIRECT. “Millions of viewers watch “theBITE” each week and will undoubtedly enjoy the new video “Let the Games Begin” and will get a glimpse of one of the most talked about stars of our time, Lindsay Lohan.”
“This is all about reaching people where they are every day. It’s all about fitting into peoples lifestyle and what a cool way to air a great video, featuring a great actress like Lindsay, by a great band like MIGGS.” Rick Clair, Essential Group Management.
Viewers of theBITE will be able to text “Miggs” to 444 222 from their mobile device to download the “Let the Games Begin” video from iTunes.
For a list of locations to see the MIGGS video, “Let the Games Begin” and theme week on “theBITE” you can visit http://indoordirect.com/find-a-restaurant or watch online at http://indoordirect.com/watch .
Indoor Direct, Inc. (“indoorDIRECT”) produces “theBITE”, a national in-store television show that delivers short clips of sports, music, entertainment, and lifestyle content to over 150 million consumers annually. “theBITE” is currently distributed in the nation’s top 20 DMAs to more than one thousand major quick-service restaurants nationwide including; Taco Bell, Wendy’s, Denny’s, Carl’s Jr., Hardee’s, McDonald’s, KFC and Arby’s. Free Wi-Fi is currently being provided to customers in select locations and plans are underway to expand free Wi-Fi access nationwide.
The rock trio MIGGS is comprised of career musicians Don Miggs (guitar/lead vocals), Michael Lombardo (bass/vocals) and Ryan Scarbrough (drums/vocals). The band achieved national notoriety with the singles “Perfect” and “I Believe” which reached No. 66 and No. 82, respectively, on Billboard’s Hot AC chart. MIGGS has opened for notable acts like Maroon 5, Train, Duran Duran, and Aerosmith. To learn more, visit www.MiggsMusic.com.
214 580 4920
bhasenbauer [at] indoordirect.com