When was the last time you enjoyed a high-quality viewing and listening experience in a place other than your own living room? Probably never, but that’s changing. indoorDIRECT has partnered with Brown Innovations to create an intimate, high-quality audio experience in thousands of restaurant locations across the country. For the first time, a dining experience combines the comforts of home and the convenience of dining out.
Creating a home-like television experience with audio in a fast-paced environment was no easy task. Initially, restaurants used traditional in-ceiling speakers, but store employees bothered by sound bleed continuously tampered with volume levels. A working solution was needed.
After researching all options, indoorDIRECT selected Brown Innovations’ Maestro™ system. This directional speaker keeps an even coverage of high-quality sound contained to the dining area only, leaving employees undisturbed. Appropriate sound levels are maintained by a built-in volume leveling system which auto adjusts as ambient noise fluctuates – meaning patrons hear content and advertising perfectly at the busiest and quietest times.
Additionally, the system includes an interface to communicate with the brains of the Maestro through a USB connection. This feature eliminates the need for costly site visits to troubleshoot and fix problems resulting from sabotage. Now indoorDIRECT easily monitors and manages settings across its entire network from an offsite computer. “Being able to monitor and adjust the sound in any restaurant anywhere in the country, from a remote computer, enables us to ensure diners are hearing our programming and advertising in the way it was meant to be heard”, said indoorDIRECT’s Director of Operations, Dave Caruso.
“This advancement in audio technology will assist us in ensuring that we deliver the highest quality television viewing experience to viewers, a goal we share with all of our restaurant partners and advertisers,” says Michael Winton, President and Co-Founder of indoorDIRECT. “We are in the business of entertaining guests and creating an enjoyable environment for our restaurant partners and their diners. Brown’s audio solutions have enabled us to create a custom audio system that remotely controls the volume of our televisions in the dining room with ambient noise sensors and directional audio.”
Retrofits in key advertising locations began a couple years ago. Due to the overwhelming success, Maestros have been included in the current roll-out of over 700 locations by the end of 2011.
Indoor Direct, Inc. (“indoorDIRECT”) produces “theBITE”, a national in-store television show that delivers short clips of sports, music, entertainment, and lifestyle content to over 150 million consumers annually. “theBITE” is currently distributed in the nation’s top 30 DMAs to more than one thousand major quick-service restaurants nationwide including; Taco Bell, Wendy’s, Denny’s, Carl’s Jr., Hardee’s, McDonald’s, KFC and Arby’s. Free Wi-Fi is currently being provided to customers in select locations and plans are underway to expand free Wi-Fi access nationwide. www.indoordirect.
About Brown Innovations
Brown Innovations develops and deploys directional speaker and focused audio technologies for digital signage, kiosk, museum, retail and tradeshow applications. For more information visit www.BrownInnovations.com
bhasenbauer [at] indoordirect.com
charlie [at] browninnovations.com