Digital signage solutions take many different forms, helping advertisers and businesses captivate their target audience in fresh and enticing ways. One location that digital signage solutions are being effectively utilised is the corporate environment for internal communications. For this application digital signage can be incredibly successful in getting employees to take note of company information.
There are many arguments which suggest that inward facing digital signage solutions are a more valuable tool for public information dissemination than any other. Digital signage solutions are beginning to replace memos, bulletin boards and many internal emails in office spaces across Europe and globally.
Internal communication digital signage solutions offer many advantages over traditional methods such as putting the emphasis back into the “communication” aspect of internal comms. The digital displays are used to narrowcast information to a group of relevant employees provoking discussion, in stark contrast to staff receiving a group email that can be treated like junk mail and ignored.
As well as digital signage solutions being more direct, dynamic, attention grabbing and providing more candour than traditional internal communications they also present the chance for businesses to make a real connection with their employees. Although digital signage solutions use LCD panels to achieve a bright and alluring display, narrowcasting internal messages with the correct approach allows businesses to communicate with employees as participants NOT an audience; as with televisions.
Office based digital signage solutions also have the advantage of being constant and current. By giving employees updates on company activity and indicating the direction that the company is taking the employer can let their staff feel like a part of the company and give them ownership over their role. This, in turn, helps employees make better decisions for the benefit of the company. Another advantage of the “up-to-the-minute” nature of digital signage solutions is that selected real time news and weather updates can be displayed.
Businesses that invest in inward facing digital signage solutions find that one major advantage they have is that it allows for consolidation all of company based information. Depending upon the information it can be displayed for either for particular groups of employees or for all employees. Office based digital signage solutions allow employers to disseminate a wide range of information, such as:
• Sales figures
• Production status
• Mission statement
• Upcoming company events
• Safety and compliance notifications and
• Educational messages.
Internal digital signage solutions have the potential to grow from one office or department into a company wide information network, spanning all departments such as staff room, sales floor, show room, warehouse and manufacturing areas. Not all internal digital signage solutions have to be networked. If a business simply wanted to use the display as a plug and play digital bulletin board many of the advantages would remain over traditional methods, and if a business requirement arises, displays could later be upgraded into a digital signage solution network.
Source: AllSee Technologies