DOOHgood, a volunteer collective of Digital Out Of Home operators and suppliers, has activated an effort to help raise awareness and drive donations to help ease the drought and health crisis in the Horn of Africa.
A video Public Service ad for Canadian network operators is now available on the DOOHgood website, available for use by Digital OOH networks in Canada that have otherwise unused advertising time. The first spot was developed for the Canadian Humanitarian Coalition (www.together.ca) – consisting of several relief agencies pooling their resources.
DOOHgood is also working with US agencies and hopes to have spots developed and available soon. DOOHgood is in need of a creative team to produce a spot for at least one agency, and would welcome any offers to help with a few free studio hours.
DOOHgood was formed in the aftermath of the Japan disaster in March, producing numerous free video ads and running them on dozens in networks in several countries. The effort delivered millions of free advertising impressions for the Red Cross societies in several countries. Since then, DOOHgood has also helped drive donations for local Red Cross groups helping people in the aftermath of the terrible rash of tornadoes in the US this past spring. DOOHgood provides a central distribution point and archive for the videos and related material, and helps to get creative produced if none is otherwise available.
“We’re asking Canadian networks who have unsold inventory to download the 15-second spot and put it into their programming schedules,” says Dave Haynes, one of the organizers of DOOHgood. “We’re hoping we’ll soon also have something for the US, and we’d love to hear from and help out efforts in other countries.”
Tier 1 Public Relations
E-mail: ddyer [at] tier1pr.com