Saturday, September 30, 2023

Christie Selects Scala to Power Futuristic Digital Signage Network, Demonstrating Impact of New MicroTile™ Displays

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Visitors report new network is ‘mind blowing’

Christie, a global leader in digital projection and display solutions, selected Scala to power a new digital signage network installation when it upgraded its EMEA Head Office in the United Kingdom. In addition to a visually impressive way of communicating with visitors, the company wanted to demonstrate the wide-ranging technical potential of its latest display technology — MicroTiles™. Without hesitation, Christie executives called Scala, a longtime industry partner.

“In addition to being the ‘industry standard,’ we have a long association with Scala for on-screen advertising solutions in cinemas, so they were the logical choice to provide our advanced digital signage solution when upgrading our facility,” said Dale Miller, Vice President, EMEA, at Christie.

Scala worked closely with Christie to create a multi-location, vertically and horizontally cascading series of digital screens. The network is centrally managed using Scala Content Manager, and Scala Designer software supports all content authoring. Specifically, Designer enables the creation of content templates for easy editing and allows integration with existing creative assets such as high-definition video, flash files and still images.

Christie’s new digital signage network uses more than 100 408x306mm (16x12inch) MicroTiles in nearly a dozen screens, plus four IAdea photo frames. The main showcase room features a remarkable 80-tile video wall displaying content in any array or simply as one of many input sources. The screen manager can mix a limitless number of sources in multiple windows, create various Picture-in-Pictures (PIPs), and define, shape and blend borders. According to visitors, “it’s a mind-blowing demonstration platform.”

In addition, Christie’s new digital signage network features:

  • Two displays in the reception area, welcoming visitors with wayfinding information.
  • One large rear-projection screen playing live news in a waiting room flanked by two vertical pillar displays with eye-catching visuals to add ambiance.
  • Two Scala-driven vertical displays of MicroTiles showcasing Christie awards and successful projects in the Christie Trophy Room.
  • 4 IAdea photo frames installed outside all meeting rooms, displaying real-time information about availability and corporate news

“Scala software can support any digital display need, even mission-critical business applications like Christie’s,” said Damon Crowhurst, Director of Business Development for Scala EMEA. “The company has the highest standards, especially when showcasing their best-in-class MicroTiles technology. Scala software enables the full impact of Christie MicroTiles to be seen.”

Scala Services selected the Blue Chip Vario E2 media Player to drive the displays. This hardware was selected in order to comply with Christie’s high-level requirement regarding resolution quality for its MicroTiles. The Blue Chip Vario E2 ensures top level graphics quality and playback performance.

“The high level demands of the new Christie Head Office installation allowed Blue Chip Technology to demonstrate its decade-plus experience and the capabilities of our Vario player hardware in delivering yet another successful client project through partnering with Scala “, said Mike Gulliford, Sales Director, Blue Chip Technology.

For more information about Christie’s digital signage network, visit

About Christie

Christie, a global visual technologies company, offers diverse solutions for business, entertainment, and industry. With expertise in film projection since 1929 and professional projection systems since 1979, we’ve established a reputation as the world’s single source manufacturer of a variety of display technologies and solutions for cinema, large audience environments, control rooms, business presentations, training facilities, 3D and virtual reality, simulation, education, media and government. As a market leader, Christie has installed over 100,000 projection solutions worldwide. Christie’s broad range of technologies include DLP Cinema™ projectors, LCD and DLP™ projectors, rear screen projection modules, video walls, and cutting edge projection technologies for 3D, virtual reality and simulation. Whatever the application, our solutions are purpose-built to meet unique projection requirements, and are backed by industry-leading service and support ensuring complete customer satisfaction. More information:

About Scala

Driving more than 500,000 screens worldwide, Scala is a leading global provider of digital signage and advertising management solutions. Scala is the world’s first connected signage company, offering the leading platforms for content creation, management and distribution in digital signage networks and the first unified platform for advertising management of both traditional and digital signage networks. The company’s digital signage customers include Rabobank, IKEA, Burger King, T-Mobile, Virgin MegaStore, Warner Brothers, The Life Channel, Rikstoto, Repsol, NorgesGruppen, Audi, ECE Flatmedia, Kaufhof (Metro Group) and thousands more. Advertising management customers include CBS Outdoor, Clear Channel Outdoor and Newad, among others. Scala is headquartered near Philadelphia, USA, and has subsidiaries in Canada, The Netherlands, France, Norway, Germany, Japan and India, as well as more than 500 partners in more than 90 countries. More information is available at

Source: Scala

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