Omaha, NE — Keywest Technology has announced the deployment of its advanced digital signage hardware and software to power a prominent new LED display at the entrance to the historic Old Market district in downtown Omaha. The 15-foot-by-12-foot LED sign, driven by Keywest’s MediaXtreme media player and MediaZone software, is a key feature of a newly developed courtyard that welcomes visitors to the area.
The transformation of an 81-space parking lot into a vibrant, pedestrian-friendly public space is highlighted by this large Absen LED screen, which works in conjunction with an interactive sculpture, “O! Guy,” by a local artist. The courtyard now features environmentally friendly native grasses, wildflowers, trees, tables, chairs, bicycle racks, free Wi-Fi, new lighting, a water fountain, and a special events kiosk.
Collaborative Effort
Keywest Technology collaborated with the Greater Omaha Chamber, architectural and engineering firm HDR, and other local stakeholders from the project’s inception. This collaborative approach ensured that the LED sign met the community’s needs and enhanced the historic shopping and dining area’s appeal.
“The Omaha Old Market project is noteworthy because it shows the ability of Keywest Technology to work with a range of stakeholders in a high-profile project, work with architects and others from the earliest stages of planning, and offer insight and solutions to meet their objective even as the scope and budget of the project changes over time,” said Nick Nichols, president of Keywest Technology.
Adapting to Evolving Objectives
Initially intended to broadcast Nebraska Cornhusker football games, the LED display’s purpose shifted to welcoming visitors to the Old Market area. Throughout this transition, Keywest Technology provided ongoing consultation, leveraging its digital signage expertise to adapt the project’s scope effectively.
State-of-the-Art Digital Signage
At the core of the new LED display is Keywest Technology’s MediaXtreme media player and MediaZone software, which manage the playback schedules from the Greater Omaha Chamber offices. In addition to providing the necessary technology, Keywest Technology handled the installation, testing, and training to ensure the project’s success.
A Model for Urban Renewal
The Greater Omaha Chamber aims for the new courtyard and entryway to set a precedent for other city parking lots. David G. Brown, president and CEO of the Greater Omaha Chamber, stated, “We want to show that creating a welcoming, inviting environment for visitors and pedestrians can co-exist with the demand for downtown parking.”
About Keywest Technology
Based in Lenexa, KS, Keywest Technology specializes in developing and marketing a wide range of digital signage products, including hardware, software, and content development services. The company is recognized for its pioneering work in interactive digital signage, combining dynamic displays with interactive kiosk functionality.
