The Integrated Systems Europe (ISE) 2024 was a landmark event held at Fira de Barcelona Gran Via, Spain, from January 30 to February 2, 2024. This edition of the world’s largest AV and systems integration tradeshow was notable for setting new records in attendance and participation, underlining its importance in defining, shaping, and driving the AV industry. Here are some key facts and figures from the event:
ISE 2024 Attendance Overview
- Total Attendees: 73,891, with 33.6% (24,815) being first-time visitors.
- Daily Visits: Reached record numbers for each day, totaling 172,627 visits across the event duration.
- Exhibitor and Visitor Distribution: The show floor was bustling with 1,408 exhibitors across 82,000m² of total stand space and attracted a diverse range of attendees, including 634 media representatives.
Attendee Demographics
- Median Age: 42 years.
- Gender Breakdown: 81.5% male, 16.6% female, and 1.9% non-binary or unspecified.
- Professional Background: A wide array of professionals attended, including CEOs, C-Suite executives, managers, and specialists among others.
A Diverse Global Audience
ISE 2024 solidified its global stature with attendees hailing from 162 countries, reflecting the industry’s extensive reach and the event’s appeal across continents. Spain led the attendance figures, showcasing the host country’s keen interest in AV and systems integration, followed by significant participation from the United Kingdom, Germany, France, Italy, and a notable 136% increase in visitors from China.
Business and Spending Power
- A quarter of the visitors are employed at companies with an annual AV expenditure of over €1 million, highlighting the significant purchasing power and decision-making authority present at the event.
Global Representation
- Attendees came from 162 countries, with Spain, the United Kingdom, Germany, France, and Italy topping the list. The event saw a significant increase in participation from various regions, including a 136% increase in Chinese visitors.
Market Focus
- The AV channel attendees serve a wide range of sectors, with corporate offices, auditoriums, and retail spaces being prominent. The event catered to both channel and end-user attendees, providing insights into diverse areas such as corporate, education, entertainment, and more.
Technology Interests
- Technologies of interest spanned across audio systems, conferencing and collaboration, digital signage, and smart building solutions, reflecting the broad spectrum of the AV industry.
Content Programme Highlights
- The event featured 363 expert speakers, 3 keynote addresses, and various conferences covering key vertical markets. Notable keynotes discussed storytelling through AV technologies, creative AI, and projection mapping, enhancing the dialogue on the future of AV.
Media Coverage
- ISE 2024 garnered significant media attention, with 634 media representatives from 36 countries. The event was featured in 13,658 online editorial articles with a total reach of 1.387 billion, alongside extensive coverage on social media.
- During the week of ISE 2024, 4,707 posts using the hashtag #ISE2024 were sent on X (formerly Twitter), with a total of 867,455 impressions and a potential reach of 10.94 million.
- Check the X/Twitter report on #ISE2024 hashtag at https://dash.tweetbinder.com/report/7574d3af
X/Twitter categorized report available at https://twitter.com/AVBuzzNet/status/1754988120964047360
Digital Engagement
- The iseurope.org website attracted over 3.4 million page views from 529,000 users in the lead-up to and during the event. The ISE app saw 67,853 users, highlighting the event’s digital engagement and reach.
Download the full report at: https://cdn.asp.events/CLIENT_Integrat_169E7B04_E6F3_39F6_8BE4DB27C54F731E/sites/ise-2024/media/Hosted-Files/Facts-and-Figures-2024_1st-edition.pdf
The next iteration of ISE, scheduled for February 4-7, 2025, in Barcelona, promises to offer another exceptional opportunity for industry professionals to celebrate achievements and discuss future growth and evolution.
ISE 2025 is poised to surpass the record-setting attendance and participation of ISE 2024, with more than a 10% increase in the number of exhibitors re-booking booths in comparison to the previous year. In response to the high demand for exhibition space, ISE plans to expand its venue by including Hall 8.1, thereby creating more opportunities for innovation showcases and interactions.
ISE is open to inquiries from companies interested in exhibiting, aiming to ensure a diverse and engaging showcase for ISE 2025. The booking process for new exhibitors is set to open on March 1, 2024. For more info visit https://iseurope.org
