Friday, September 29, 2023’s Neufeld Speaks at IBC2011 on Using Social Media Tools to Enhance the TV Experience

Related articles today announced that the company’s director of marketing, James A. Neufeld, will participate in a session at IBC2011 on Sept. 9 at 08:00. Neufeld will present his paper, “iPads®, Mobiles, and Social Media: The Perfect TV Companions.” The paper addresses how broadcasters can harness the power of social media and how companion apps are enhancing viewer loyalty and retention, and increasing subscription sales.

The IBC2011 session featuring Neufeld, entitled “Social Media and Multi-screen Viewing – A Revolution in Your Own Living Room,” is new to IBC and will explore how technology companies have embraced the social TV companion app trend.

Neufeld has been in the broadcast and new media industry for more than 10 years as a consultant, head of R&D, and head of interactive, helping community stations grow to networks. Enthusiastic about the user experience and intelligent broadcasting in modern media, Neufeld now serves as the director of marketing for, the Oslo, Norway-based, award-winning interactive specialist firm. At, Neufeld is responsible for understanding and providing solutions which enable broadcasters to capitalize on social TV and companion app trends to build viewer retention and better television experiences.

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About’s award-winning interactive “TV. Mobile. Social. 1Framework.” technology connects fragmented media platforms across broadcast TV systems, mobile, and social media platforms — enabling real-time viewer participation, social TV, and synchronized companion apps. In operation since 1999, has a global customer base including top brands such as BBC, CTVglobeMedia, Danmarks Radio, Etisalat, Music Choice, TV Norge, TV 2 Norge, TV 2 Danmark, and Viasat. More information about products is available at

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