Loop Media, Inc., a distinguished provider of multichannel streaming services on Connected TV (CTV) platforms, has announced a strategic alliance with Adnimation Ltd., a frontrunner in digital publishing growth and a Google Certified Publishing Partner specializing in CTV. This partnership aims to augment ad revenues for Loop Media by leveraging Adnimation’s advanced CTV Fusion tool, a blend of technology, expertise, and exclusive access to Google’s video advertising demand for CTV.
Loop Media, renowned for its curated selection of music videos, sports highlights, news, and premium entertainment across more than 150 CTV out-of-home (OOH) channels, is poised to enhance its advertising revenue streams through this collaboration. By integrating Google’s premium demand with its existing channels, Loop Media seeks to foster increased competition, thereby raising fill rates and Cost Per Thousand Impressions (CPMs) within its CTV network.
The strategic partnership harnesses Adnimation’s suite of monetization tools, designed to simplify the ad revenue increase process for publishers across CTV apps, websites, and mobile apps. Through Adnimation’s technology and expertise, Loop Media gains access to Google’s Programmatic Access Library (PAL) SDK, enabling the sharing of audience targeting signals with Google Ad Manager. This facilitates reaching highly targeted audiences, thereby improving campaign performance and maximizing Return on Investment (ROI) for advertisers.
Early results from the partnership have been promising, with both companies expressing optimism about the potential for future growth and innovation. Brian Bloodgood, Head of Sales at Loop Media, emphasized the partnership’s success in diversifying CTV demand sources. Similarly, Maor Davidovich, CEO of Adnimation, highlighted the significant mutual benefits anticipated from this collaboration, pointing to the effectiveness of Adnimation’s CTV tool in enhancing ad revenues for CTV publishers.
For further information on Adnimation, visit www.adnimation.com.
To learn more about Loop Media’s diverse CTV, visit www.loop.tv.
