Mood Media Ireland to provide eye-catching in-store visuals and entertaining audio to An Post, the state-owned provider of postal services in Ireland.
Mood Media Corporation (TSX:MM/ LSE AIM:MM), a leading in-store media specialist, has won a nationwide contract to provide An Post, Ireland’s national postal service provider, with dynamic in-store visual and audio solutions to entertain its customers and promote its range of services.
Mood Media UK & Ireland was selected from other European providers who also pitched for the tender to supply An Post – which provides postal, communication, retail and financial services throughout its nationwide network of outlets – with digital signage and audio content as part a three-year deal.
Over 260 An Post outlets across Ireland will feature digital marketing solutions provided by Mood Media from early 2011. The brand enhancing digital content displayed on LCD screens will highlight the An Post range of services through 3D motion graphics. Audio promotional messages will periodically synchronise with the visual channel, linking eyes and ears in-store.
The screens will also feature news, sports and entertainment content, which will be updated throughout the day. John Sheehan, managing director of Mood Media Ireland, said: We are delighted to be working with such a prestigious and well-known brand as An Post. This is a great example of how our integrated multi-media solutions can act as an informative, promotional and entertainment tool. Subtly highlighting a company’s messages in a brand enhancing, engaging way is where we really come to the fore.
The LCD screens and audio installed in each outlet will be linked back to a central server at An Post head office, which will allow all of the content to be controlled from one location via Mood Media Corporation’s innovative TeamCo player.
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About Mood Media Corporation
Mood Media Corporation (TSX:MM/ LSE AIM:MM) is a leading in-store media specialist that uses a mix of music, visual and scent media to help its clients communicate with consumers with a view to driving incremental sales at the point-of-purchase. Operating through its two principal divisions; In-Store Media and Retail Point-of-Purchase; Mood Media Corporation works with more than 800 retail chains in more than 30 countries throughout North America, Europe, Asia and Australia. Mood Media Corporation was formed in June 2010, following the acquisition of Mood Media Group SA by Fluid Music Canada, Inc. Through its subsidiaries Mood Media, Somerset Entertainment and Trusonic Inc., Mood Media Corporation is driving growth of in-store media solutions across multiple markets. Mood Media Corporation operates an international in-store media and music retail business with an extensive geographic footprint and a broad client base including several multinational blue chip organizations. For more information on Mood Media Corporation visit www.moodmedia.com.
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Contact:
Megan Rex
Fleishman-Hillard
Tel: +44 (0)20 7395 7049
E-mail: megan.rex [at] fleishmaneurope.com
Source: Mood Media Corporation
