Honor Announced Today at GlobalShop 2012 in Las Vegas
Mood Media Corporation (TSX:MM/ LSE AIM:MM), the world’s leading in-store media solutions provider, announced today that Point of Purchase Advertising International (POPAI) has honored the company with a Gold Award at the 2nd annual POPAI Global Marketing At Retail Awards at GlobalShop 2012 today in Las Vegas.
The prestigious designation comes just months after Mood Media received a Gold Award as part of POPAI’s United Kingdom and Ireland awards handed out last October. In both cases, the awards recognized Mood Media’s exceptional work with New Look’s flagship retail store in Dublin. “We are extremely honored to receive a Gold Award designation from POPAI – an organization that itself is recognized as a true leader and premier source of learning, knowledge and research for the marketing at retail industry,” said Lorne Abony, CEO and Chairman of Mood Media. “Our work to enhance New Look’s flagship store is an excellent example of how Mood Media transforms ‘purchasing’ into ‘purchasing a memorable experience.’”
From Christie MicroTiles, an innovative LED visual display technology, to VIP changing rooms, Mood Media’s creativity and innovation transformed New Look’s flagship store into a memorable brand experience that strengthened the store’s relationship with consumers and built brand loyalty. A particularly popular new feature is New Look’s in-store Digital Photo Studio that allows customers to model New Look’s fashions for the camera and select their favorite digital photos that can be shown on the store’s LED visual display as well as sent to friends via email and facebook.
The POPAI Global Marketing At Retail Awards brought together 200 of the most innovative marketing companies around the world. In order to qualify for this event, the entrants were required to have won Display of the Year or Gold awards from the 2011 Awards Contest run by POPAI Chapters in Australia, New Zealand, France, DACH, Hungary Italy, North America, South Africa, the United Kingdom or Ireland.
Richard Winter, POPAI president, said this award reflected the intensity of competition and innovation in the marketing and retail industry. “We saw an exceptionally high-quality field of contenders vying for this year’s POPAI Global Marketing At Retails Awards,” Winter said. “It is a significant achievement to have made the qualification to be eligible to participate in this global awards program, and our warmest congratulations go to all the nominees that entered.”
To learn more about the winners and award, here is the POPAI release: http://popai.com/2012/03/01/popai-global-marketing-at-retail-award-winners-announced/?utm_source=rss&utm_medium=rss&utm_campaign=popai-global-marketing-at-retail-award-winners-announced
About Mood Media Corporation
Mood Media Corporation (TSX:MM/ LSE AIM:MM), named Canada’s fastest growing company by PROFIT Magazine is a leading in-store media specialist that uses a mix of music, visual and scent media to help its clients communicate with consumers with a view to driving incremental sales at the point-of-purchase.
Operating its two principal divisions, In-Store Media and Retail Point-of-Purchase, Mood Media Corporation works with over 470,000 commercial locations in over 40 countries throughout North America, Europe, Asia and Australia. Through its subsidiaries Mood Media, Muzak and Mood Entertainment, Mood Media Corporation’s products and services reach 100 million people every day in a broad client base including more than 850 U.S. and international brands in diverse market sectors that include: retail, from fashion to financial services; hospitality, from hotels to health spas; and food retail, including restaurants, bars, quick-serve and fast casual dining.
For more information on Mood Media Corporation visit www.moodmedia.com or contact: Ryan Wagner 617-692-0522 Ryan.Wagner [at] fleishman.com
Source: Mood Media Corporation