First Somerset Entertainment and Mood Media Corporation collaboration following US success
— Working with Clinton Cards in the UK, Woodies DIY and Health Express in Ireland
Shoppers can now purchase a range of compilation CDs, Christmas albums and music gifts from interactive displays in a greater number of UK and Ireland stores following the expansion of in-store entertainment specialist, Somerset Entertainment, the retail point-of-purchase division of Mood Media Corporation (TSX:MM / LSE AIM: MM).
Customers at over 40 Clinton Card stores – an existing Mood Media client – have been able to buy these albums from Somerset Entertainment’s displays from the beginning of November. Somerset Entertainment specialises in speciality music compilation CDs such as relaxation and lullaby tracks, which have been huge hits in the US where they have been sold at point-of-purchase, when customers are looking for that extra gift or special purchase.
Somerset Entertainment’s flagship interactive displays will light up the aisles of 30 Woodies DIY stores and three Health Express stores with assorted Christmas music. Five Woodies stores will also feature Fisher-Price branded children’s CDs.
Mood Media Corporation is continuing its international expansion following the merger of Toronto-based Fluid Music with Mood Media in June, 2010.
Lorne Abony, CEO of Mood Media Corporation, said: “Our strategy is to introduce Somerset’s point-of-purchase media services to Mood Media clients in Europe.
“We are very excited about bringing a comprehensive range of speciality music and entertainment media services such as casual games and interactive visual displays to grow the European in-store media market. These client wins are great examples of how that can be achieved.”
Mood Media Corporation is introducing Somerset Entertainment to leading retailers in Germany and France as part of its international expansion.
About Mood Media Corporation
Mood Media Corporation (TSX:MM/ LSE AIM: MM) is a leading in-store media specialist that uses a mix of music, visual and scent media to help its clients communicate with consumers with a view to driving incremental sales at the point-of-purchase.
Operating through its two principal divisions; In-Store Media and Retail Point-of-Purchase, Mood Media Corporation works with more than 800 retail chains in more than 30 countries throughout North America, Europe, Asia and Australia.
Mood Media Corporation was formed in June 2010, following the acquisition of Mood Media Group SA by Fluid Music Canada, Inc. Through its subsidiaries Mood Media, Somerset Entertainment and Trusonic Inc., Mood Media Corporation is driving growth of in-store media solutions across multiple markets.
Mood Media Corporation operates an international in-store media and music retail business with an extensive geographic footprint and a broad client base including several multinational blue chip organizations.
For more information on Mood Media Corporation visit www.moodmedia.com
Tel: 020 7395 7049,
E-mail: megan.rex [at] fleishmaneurope.com
Source: Mood Media Corporation