Technology enables mobile interactivity for retailers
EnQii, a leading global digital signage company, showcased the integration of Quick Response Codes with Digital Signage at the CETW show in New York. QR codes are scannable 2–D bar codes containing data. A shopper can photograph the code using a smartphone application and receive venue, product and user specific offers and product information linked to the content displayed on the digital sign.
“Retailers are continuing to innovate to ensure that customers get the most relevant information at the point of purchase.” said Max Stevens-Guille, EnQii’s Chief Technology Officer. “QR codes linked to digital signage allows retailers to close the promotional loop in–store and give their customers relevant offers at the point of purchase. EnGage’s QR codes embed the store’s id into the code so that we can keep track of where people are viewing the ads across a chain as well as seeing what they are viewing.”
The QR codes are integrated with EnQii’s EnGage platform. In the future as EnGage links with ePOS and inventory data it will allow for items that are in stock and perhaps over stocked to be promoted via QR codes and can also be linked to loyalty programs as well as influencing playlist content based on individual or group profiles.
EnGage is the leading digital signage platform in the industry and EnQii has recently launched a series of applications linked into the platform to provide functionality for different market sectors. The EnGage suite of products consists of the EnGage content management and networking platform, EnGage Menu (menuboarding software), EnGage Creator (message creation software), EnGage Music (integrated in-store music software) and EnGage Content Apps (online content store).
This suite has been tailored for three key market segments – digital merchandising for retailers and financial services, campaign management for advertising networks and merchandising for food service companies.
About EnQii
EnQii is a global leader in the digital signage and out-of-home media market with offices in New York, Toronto, London, Hong Kong, Shanghai and Melbourne. As one of the world’s truly global digital out-of-home companies, EnQii currently services thousands of locations across more than 14 countries. EnQii couples a deep understanding of customer behaviour with its powerful media technologies to provide clients with fully managed solutions that enables them to advance their overall customer communication strategy for many years to come. EnQii won the DIGI Award for outstanding technology in the healthcare category for the WHEN Network. Investors in the company include Amadeus Capital Partners, Wellington Partners and Ithmaar Bank. EnQii has recently been voted as the number one global digital signage provider for the third year in a row by www.DailyDOOH.com and a Tier One player by Frost & Sullivan.
Media Contact:
Stuart Armstrong,EnQii, +12127418575, stuart [at] enqii.com
Source: Enqii
