Optoma enters digital signage market2 min read
Projector manufacturer Optoma is to enter the digital signage sector with the release of a media player and a 7in point of purchase display panel. The products are the first of many planned for the SignShow range.
The Optoma SignShow D5000 is an HD media player for powering a standalone or networked digital signage installation. The player can output a total combination of up to seven zones to the same display panel with output resolutions from VGA up to 1080p, it can also deliver content to all networked screens.
SignShow Creator Software for Windows, included as part of the offering, can design, preview, publish and manage the schedule signage content and messaging. Full LAN network capability also means the media player can be controlled, configured and managed remotely.
The Optoma SignShow 7POP is a 7in display panel with built-in speakers, offering a way to promote products at the point of purchase. The 7POP comes bundled with the SignShow General Layout Editor (GLE) software, which runs on Windows. Content can also be uploaded remotely across a LAN network or local by USB to the 7POP.
“The out of home (OOH) media market is expected to quadruple from 160 million Euro in 2007 to over 626million by 2012, driven by retailers, brands and advertisers who want to better target consumers away from home*,’ said Nick Price, manager of Optoma UK. ‘Optoma has recognised the potential of this market and through the development of our range of high specification, yet cost-effective digital signage solutions we can enable installers to take full advantage of this growing demand.’