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IAdea Digital Signage Media Appliance Choreographs 2010 Int’l Flora Expo

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IAdea’s newly introduced XMP-320 Full-HD Open API Digital Signage Media Appliance wins the selection process to power nearly one hundred screens and projectors throughout the 2010-11 International Flora Expo. Tens of millions of international and local visitors are expected to attend this event focusing on advances in horticulture and green lifestyle.
The Flora Expo is a global event authorized by the Association Internationale des Producteurs de l’Horticulture founded in Switzerland and currently consisting of 26 active member countries. The 2010-11 event is hosted in Taipei, Taiwan from November 6, 2010 to April 25, 2011. The exhibition space spans nearly the size of 126 soccer fields and hosts 14 gigantic pavilions.

The first installations of IAdea media appliances are located within the award-winning green building Pavilion of Angel Life which houses six exhibition zones: Fantasyland, Wisdom Center, Multi-media Theater, Fine Products, Spiritual Arts Center, and “Make a Wish” Garden. In collaboration with local systems integrator Sheng-teng Co., Ltd., IAdea’s technology plays a critical role in delivering extremely high quality audio-video signal behind the artistically choreographed multi-media experience.

The video system powering the Pavilion integrates professional equipment from IAdea, AMX, Kramer, Pioneer, and Tacsam. The compact palm-size form factor of IAdea devices allows the system comprising over one hundred individual devices to fit elegantly within two rack shelves running cool with high energy efficiency. The built-in VESA mount on IAdea devices enables the integrator to conveniently fix the media appliances near the projectors and screens to reduce cabling and cost.

IAdea media appliances are selected for their “performance, reliability, form factor, and ease of programmability.” IAdea’s devices are programmed using the XML-based W3C SMIL script which empowers the integrator to achieve sophisticated time-based programming and screen management. The XMP-320 player features professional-grade 1080p full-HD H.264 and MPEG decoding, providing signal output via built-in HDMI, VGA, and composite video ports. The unit includes and fits within a standard 100 mm x 100 mm (4 in-by-4 in) VESA mount, saving space and making installation extremely convenient.

IAdea’s complete line of digital signage products include also low-cost, wireless, and integrated display options. For turn-key solutions IAdea players are pre-certified to integrate with leading management software and SaaS options including Scala, signagelive, SignChannel, digitalsignage.NET, etc. For more information regarding IAdea’s digital signage media appliances, visit


Founded in 2000, IAdea is dedicated to the development of cutting-edge commercial-grade digital signage players and integrated displays. IAdea’s products feature the XML-based W3C SMIL standard, allowing system integrators to quickly customize and tailor to individual project requirements. IAdea’s device technologies power many large-scale digital signage projects, offering proven robustness and lowered total cost of ownership (TCO). Market leaders including Scala, Mitsubishi, ViewSonic, etc. partner closely with IAdea to deliver end-to-end total solutions. With offices in Irvine, Montreal, and Taipei, IAdea offers uninterrupted product service throughout the globe. For more information visit

Source: IAdea

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