Leading airport media company, EYE, has signed on Estée Lauder as a new client – a partnership that will provide the global beauty company with prime branding visibility among international travellers.
Estée Lauder, which signed the contract with EYE early this year, will be able to maximise EYE’s offerings and advertising space in Singapore Changi Airport – one of the most well-trafficked airports in the world. EYE has more than 200 static, digital and ambient advertising opportunities across five terminals at Singapore Changi Airport.
The deal is expected to boost Estée Lauder’s brand and product visibility among arriving, transit and departing travellers.
Commenting on why Estée Lauder elected to work with EYE, Kay Shuyin, Regional Marketing Manager of Estée Lauder Travel Retailing Asia Pacific said: “Singapore is a key regional hub for South East Asia and media presence at Changi Airport is a natural choice. The EYE team showed a great understanding on airport processes, brand needs and guidelines to provide Estée Lauder with flexible creative media solutions.
“EYE’s professional advice ensured that our campaigns are highly visible amongst the travellers as well as our competitors across T1, 2 and 3. Clear communication and regular updates on Estée Lauder’s campaign status, along with ongoing updates on the latest trends in the aviation industry from EYE have also helped the project.
“I am confident that EYE will continue to do their best for Estée Lauder and this is a start to a long partnership,” continued Shuyin.
Junice Liew, Head of Marketing, EYE Singapore also commented, “EYE is pleased to have a leading brand such as Estée Lauder on our client list.
“EYE will continue to work together with Estée Lauder and develop strategies to boost their products and brand across Singapore Changi Airport to ensure optimum campaign exposure and brand recognition.”
Source: EYE Out-of-Home