DisplaySearch, a leading market research firm specializing in the display supply chain, has announced the final agenda for its upcoming Digital Signage Conference, part of the August Conference Series. The one-day event will be held on August 17 in San Jose, California, bringing together key players from across the digital signage ecosystem. Industry leaders from companies like Clear Channel Outdoor, Samsung Electronics, Intel, LG Electronics, NEC Display Solutions, and Almo Corporation will present insights on current and future digital signage opportunities across a range of sectors, including retail, hospitality, healthcare, and transportation.
Chris Connery, Vice President of Large Format Commercial Displays at DisplaySearch, noted, “With such a strong lineup of speakers, this year’s Digital Signage Conference is an essential event for anyone involved in the industry. Attendees will gain valuable insights into the latest market data, forecasts, and strategies for the growing digital out-of-home (DOOH) market.”
Conference Highlights
The Digital Signage Conference will feature sessions covering a wide spectrum of topics, from technological advancements to emerging business models. Attendees will hear from industry experts on the latest trends driving the digital signage market and how companies can capitalize on new opportunities.
- Session I: Commercial-Use Displays through the Eyes of the FPD/IT Industry
- Benedict Ahn from Samsung Electronics will discuss the rise of super-narrow bezel LCDs and new market opportunities.
- Jeff Dowell from LG Electronics will explore innovative business models aimed at making digital signage more accessible to the masses.
- Session II: New Digital Signage Business Models
- Ashley Flaska from NEC Display Solutions will delve into how display providers can bridge the gap between traditional media and digital place-based media (OOH).
- Tom Talbert, EVP at Campbell-Ewald, will share insights into how digital signage fits into today’s broader media mix.
- Session III: VARs, Distributors, and End-User Roles in Emerging Markets
- Sam Taylor, COO of Almo Corporation, will provide guidance on how to help customers succeed in the rapidly evolving digital signage market.
- Session IV: OOH Indoor and Outdoor Signage
- Jordy Ford from Clear Channel Outdoor will highlight the technical and financial barriers to mass-adoption of large-format displays in outdoor advertising.
- Session V: Advanced Display Technologies
- Neeraj Pendse from Elo Touch Systems will explore the integration of touch technologies into digital signage.
Broader Industry Participation
In addition to prominent display manufacturers and IT companies, the conference will feature discussions with experts from advertising agencies and distributors, offering a holistic view of the digital signage landscape. Key topics include the growing role of digital signage in out-of-home advertising, the impact of emerging technologies like electronic paper, and new advertising models integrating digital displays with traditional media.
DisplaySearch August Conference Series
The Digital Signage Conference is part of the DisplaySearch August Conference Series, running from August 17-19. The series includes two other one-day conferences:
- TV Ecosystem Conference (August 18)
- Emerging Display Technologies Conference (August 19)
Attendees can register for multiple conferences at a discount. For more information on the agenda, registration, or sponsorship opportunities, visit DisplaySearch.
About DisplaySearch
Since 1996, DisplaySearch has been a global leader in display market research, offering trend analysis, forecasts, and consulting services. Through collaboration with its parent company, The NPD Group, DisplaySearch provides comprehensive insights into the display supply chain and the broader electronics market.
