Digital signage company Amscreen today announced it has been appointed by Esso as its exclusive digital signage partner. Amscreen’s close proximity signage units will be installed in 350 of Esso’s company owned sites from April 2010 and will see the retailer link into Amscreen’s Forecourt Convenience Store Network.
The screens will carry customer information, live traffic updates and advertising for Esso in-store promotions and services. The network will also feature messages from national and regional advertisers who are keen to target the three million motorists who pass through Esso retail sites each week.
The announcement follows Amscreen’s appointment as exclusive digital signage partner to BP, MRH Retail, Euro Garages and Motor Fuel Group in less than twelve months and now sees well over 1000 outlets broadcasting information via Amscreen’s Forecourt Network.
The Esso network will be utilising Amscreen’s bespoke ‘plug and play’ technology, which allows screen content to be updated remotely and in real time without the need for any extra cabling or IT infrastructure, on site.
Simon Sugar, CEO at Amscreen commented: “Esso is a welcome addition to our forecourt offering, which now has in excess of 1,000 screens. When the Esso roll out is complete at the end of May our audience across all networks will total over 15 million people per week, which demonstrates that we are still on target to become one of the largest providers of digital signage advertising opportunities across the UK.”
The benefits of the technology are such that; constant system monitoring and regular campaign playout reporting delivers accountability, true value and peace of mind for advertisers whilst remote updates and diagnostics ensure there is no burden placed on Amscreen’s network partners.
For more information on Amscreen, go to www.amscreen.co.uk
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Hannah Jones / Sarah Henderson (Amscreen press office) at Frank PR –
020 7693 6999 / amscreen [at] frankpr.it
Amscreen is a digital signage company, run by CEO Simon Sugar. www.amscreen.co.uk
Digicom is a specialist ‘Pure Play’ digital media sales house, to handle Amscreen’s media sales nationally across its growing network with immediate effect.