Digital bus tour set to run from Earls Court to Westfield and a Screen Forum evening reception launches the ‘Green Screen’ initiative
Screen Media Expo Europe 2010, incorporating the exclusive DOOH Expo, is on track for its biggest and best year yet. Returning for its 5th anniversary year (5-6 May, Earls Court, London), the expo stands unique in its industry profile as it seeks to deliver more visitors from end user communities than other European events. Visitor pre-registration is half way to the projected attendance figure of 5,000 and exhibitors are steadily climbing up to the 130 target. The 2010 event has attracted first timers such as Intel while themes including mobile integration and 3D arrive new to the show. The learning programme has been innovatively devised attracting high calibre presenters and more companies are thinking out of the box to get themselves seen and heard. For up to date information about the event, please visit www.screenevents.co.uk/screenexpo2010.
The Screen Forum’s novel idea for Screen Media Expo 2010 is a digital bus tour from Earls Court toLondon’s premier digital media mall showcase, Westfield Shopping Centre. Westfield houses a vast internal screen network installed and managed by CBS Outdoor and a unique iconic external system operated by Ocean Outdoor. Aptly named “On the buses” the bus will leave at 2pm on 5th May taking ‘Route 100: All Stops to Westfield’. Passengers will receive a one hour guided tour of the site, accompanied by the key individuals behind the implementation. The trip will serve to explain how the technical decisions were made, how the suppliers were identified, how the installation was achieved and the lessons learnt. Litelogic, BroadSign, Digital View, True Colours and Magenta Research are sponsors of the event.
In addition, on the evening of 5th May, The Screen Forum will be hosting ‘The Green Party’ – Screen Forum Members and Expo Exhibitor’s Drinks Reception – to launch the ‘Green Screen’ initiative. The initiative aims to produce a set of sustainable guidelines for companies operating in the digital signage sector. At the event there will be a short introduction from the key companies supporting the initiative, including Harris, NEC, True Colours, Magenta Research and Digital View.
Spaces at both events are limited and tickets cost £20 each. Screen Forum members have free entry to both and the Green Party is also complimentary to expo exhibitors. To register, please contact lisa.goldstein [at] thescreen.org.
For further information about Screen Media Expo, DOOH Expo and associated conferences, summits and workshops, please contact info [at] screenevents.co.uk.
Beky Cann Neesham
Tel: +44 (0) 1296 628180
Email: bekyc [at] neesham.co.uk
Source: Kerry Marsh