Retail chain and grocery operator pilots opt-in mobile text promotion direct to consumers’ mobile phones.
American Digital Signage, a Normal based Digital Out of Home network and digital signage solutions provider today announced it was chosen by retail chain and grocery operator Niemann Foods Incorporated to provide an integrated digital marketing program wrapping digital signage and mobile text messaging to communicate store announcements and sales promotions to customers for a pilot at their Quincy, Illinois County Market store. This opt-in service provides instant access to customers, ensuring they never miss an opportunity to save as they are shopping.
Mobile phones have become ubiquitous throughout the country and have become a compelling marketing and promotions tool. Tying messaging on digital signs at checkout to a mobile platform enables retailers to devise creative programs at a fraction of the cost of traditional marketing. This multi platform approach of interaction with customers can run standalone or feed directly into existing customer appreciation programs. One of the key features for retailers is that they do not have to worry about their local staff managing and distributing promotional materials since everything can be done electronically.
Consumers are alerted to the free program via the American Digital Signage network LCD monitors located at the County Market check out lanes. They simply send a text message via their mobile phone to opt into the County Market Mobile Value Club. As soon as a customer signs up for the program they are confirmed with a text message containing a special coupon.
“We are excited about the opportunity and the early response to this new marketing tool. NFI marketing programs are centered on building a loyal relationship with our customers while providing exceptional values. The nature of text messaging allows quick turn around and is focused on a known audience, allowing us to be more aggressive with each offer. Mobile marketing opens up a new door to further enhancing the relationship with current customers while attracting new shoppers with a progressive communication media,” said Ron Cook, Vice President of Marketing at Niemann Foods Incorporated. “An additional benefit is the highly efficient method of communication. Offers are going to customers that want to be engaged with your store. It’s a great program to integrate with recruiting programs to get them involved quickly with your branding. Early results tell us this will generate greater response and participation in the program. We have already added promotional announcements for gas and milk discount programs to keep the ‘conversation’ exciting.”
“We know consumers are looking for savings given the state of the economy, and that retailers are looking for more cost effective means to show value to their customers,” commented Drew Bernstein, EVP Sales and Marketing of American Digital Signage. “NFI is providing its customers a truly innovative service taking advantage of the one of the things people carry with them at all times, their mobile phone and informing them as they go through checkout with our digital screens. We are seeing the adoption of this blend of consumer promotion between SMS messaging and digital displays as a growing trend amongst retailers across the country as they look for more creative ways to interact with their customers.”
About American Digital Signage
American Digital Signage is a digital out of home network and a pioneer in the digital signage solutions space currently focused on grocery stores and grocery chains headquartered in Normal, Illinois. The network has over 1600 screens in over 250 stores covering more than half the states in the nation mostly concentrated in the midwest. Our digital signs are conveniently located at checkout lanes and provide advertisers with a cost effective outlet to reach millions of captive consumers. American Digital Signage also has the creative talent to develop amazing digital content for its customers.
More information: www.americandigitalsignage.com.
About Niemann Foods Incorporated
Niemann Foods is an associate owned company founded in 1917 and based in Quincy, Il. NFI operates a wide variety of retail formats including County Market & Save-A-Lot grocery stores, Ace Hardware, Pet Supply Plus and 28 Convenience Stores under 2 banners, Pick-A-Dilly and County Market Express.
More information: www.freshtraditions.com.
American Digital Signage
kristyp [at] americandigitalsignage.com
Source: American Digital Signage