A Brisbane-based digital media company has set a new benchmark for interactive retailing with the launch of three new products, including a face recognition mirror.
Yeahpoint has developed the applications using cutting edge facial recognition technology, and the breakthrough products are expected to be rolled out across Australian stores in the coming months.
The applications are debuting at the Digital Signage World Exhibition in Sydney today.
On show is MiMirror , a digital mirror that integrates social media with the customer’s in-store experience.
Yeahpoint has also developed facial recognition order matching for the supermarket; and audience measurement scanning, to allow retailers to target real time content to suit consumers.
CEO John Anderson says the new products mark an exciting opportunity for consumers and retailers across the world.
“There has been talk of utilising facial scanning in the consumer marketplace for years but it has never been financially and commercially viable, until now,” Anderson says.
Packaged as both a touch screen and digital mirror, MiMirror allows customers to try on various products such as clothes or accessories, and use the mirror to take photographs to compare how they look and share with friends online for a second opinion.
Yeahpoint is then taking facial recognition technology directly to the checkout with its revolutionary facial matching application now able to match customers with orders to eliminate order miss-matching and lengthy queues.
These applications run on Yeahpoint’s unique yeahWARE CORE9 software platform which allows them to seamlessly integrate with any operating system as well as third party applications.
Yeahpoint has also unveiled an integrated facial recognition based audience measurement tool which can be utilised with any other application, or independently, to measure customer metrics and then allow digital content to be tailored to suit.
“Our audience measurement tool is the icing on the cake and can ‘bolt on’ to almost any existing system to not only scan a person’s face, but also determine their size, gender, age and even their mood through the use of the very latest in pinpoint facial scanning technology,” Anderson says.
“While it may sound a little futuristic, it is incredibly exciting as it allows content such as in-store advertising to be tailored to the consumer in real time, as well as providing organisations with a way of collecting valuable data on the types of people who are engaging with their brand,” he says.
Yeahpoint will be showcasing MiMirror, its facial matching application and audience measurement tool at the Digital Signage World exhibition at the Sydney Exhibition Centre until tomorrow.