Michael Garreffa’s valuable sales expertise across the entertainment industry brings a new dimension to Mood Media
Mood Media Corporation (TSX:MM/ LSE AIM:MM) has announced its appointment of Michael Garreffa as its Managing Director in the UK.
Reporting to Claude Nahon, President of Mood Media Europe, Mr Garreffa was previously Executive Vice President at Urban Legend Entertainment, a company specialising in exclusive invitation-only events in spectacular venues across the globe. His focus was on sales and marketing, securing numerous impressive global marketing deals.
Mr Garreffa also has over ten years of experience at Viacom, whose leading brands include MTV Networks, VH1, Nickelodeon, TMF, Viva, Paramount Pictures and DreamWorks. His most recent role within the company was Vice President of International Entertainment Business where he achieved consistent sales growth from Hollywood studios in a particularly challenging international environment.
Claude Nahon said: “We are delighted that Michael is joining our UK operations, helping to strengthen Mood Media’s position in the UK market.
“His wealth of experience will be invaluable to Mood Media as we continue to grow our brand awareness and range of cutting-edge products and services.”
Mood Media is the leading in-store media specialist, creating sensorial consumer experiences through music, visual and scent to drive point-of-purchase sales.
Mr Garreffa has a degree in Economics and Industrial Relations from McGill University in Montreal, Canada.
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About Mood Media Corporation
Mood Media Corporation (TSX:MM/ LSE AIM:MM) is a leading in-store media specialist that uses a mix of music, visual and scent media to help its clients communicate with consumers with a view to driving incremental sales at the point-of-purchase.
Operating through its two principal divisions; In-Store Media and Retail Point-of-Purchase, Mood Media Corporation works with over 470,000 commercial locations in over 39 countries throughout North America, Europe, Asia and Australia.
Through its subsidiaries Mood Media, Muzak, Touch and Mood Entertainment, Mood Media Corporation’s products and services reach 100 million people every day.
Mood Media Corporation operates an international in-store media and music retail business with an extensive geographic footprint and a broad client base including more than 850 U.S. and international brands in diverse market sectors that include: retail, from fashion to financial services; hospitality, from hotels to health spas; and food retail, including restaurants, bars, quick-serve and fast casual dining
For more information on Mood Media Corporation visit www.moodmedia.com or contact:
Megan Rex
Fleishman-Hillard
Tel: +44 (0)20 7395 7049
E-mail: megan.rex [at] fleishmaneurope.com
Source: Mood Media
