Advertisers in Ireland now have the opportunity to deliver their advertising messages to lucrative shoppers in Dundrum Town Centre following the launch of the digital advertising network by leading media owner CBS Outdoor. CBS Outdoor in partnership with Dundrum Town Centre have developed Ireland’s most significant dedicated commercial advertising digital advertising network.
CBS Outdoor has created a distinctive Digital Signage structure which complements the internal environment of the mall. The Digital Pods are unique to Dundrum Town Centre and were developed by the media company using a wide range of internal and external design and engineering resources. The Pod design incorporates innovative use of new engineering solutions and specialised materials. A proprietary aluminium chassis housing the specialised media hardware is cloaked within a unique GRP shell – Glass Reinforced Plastic. This is the first time this type of innovative design and engineering approach has been used for an Outdoor Media format in the Irish market.
Commenting on the launch, Colin Leahy, Managing Director of CBS Outdoor Ireland said “This is a fantastic project and it’s very exciting to be bringing a new and innovative product to the Irish marketplace. Doing anything that is progressive and unique is always exciting but particularly so in the current environment. Despite the economic climate that we all find ourselves in today CBS Outdoor is committed to successfully delivering audiences for our clients and revenue streams for our asset partners”
Advertisers using the new digital screens include Nokia, National Lottery, Adidas, Nestle and Warner Bros. Don Nugent, Centre Director of Dundrum Town Centre.
“We have been working closely with CBS Outdoor over the last twelve months and the digital network is in keeping with the spirit of Dundrum Town Centre in being at the forefront of technological innovations. This is an important step in the continuing development of Dundrum Town Centre and we wanted to ensure that we had the best media partner for this digital advertising project.”
CBS Outdoor is a leading pioneer in the development of digital out of home advertising solutions and operates successful digital platforms in the UK and USA.
Source: CBS Outdoor
