CBS Outdoor, one of the world’s leading providers of out-of-home advertising, and the New York MTA, operator of one of the world’s largest transit systems, have installed a new network of 100 state-of-the-art digital displays at New York City Transit’s subway station entrances around Manhattan. The addition of these new digital networks vastly improves the ability to communicate with millions of passengers each day, and also showcases CBS Outdoor’s innovative approach to the transit advertising business, where it has distinguished itself the industry leader.
Installation of the new digital Urban Panel network became fully operational on Feb. 28, consisting of 100 double-sided displays. Both sides include paid advertising messages, while the side facing subway entrances also includes passenger information including route changes and other important messages from the MTA.
“We’re incredibly pleased to launch this project with our partners at the MTA,” said Rich Ament Senior Vice President, Business Development. “The addition of these displays marks a huge leap forward in the MTA’s ability to communicate with its customers in a real-time manner, while also opening up one of the busiest transit systems in the country to advertisers looking to reach this audience. At the same time, this project once again demonstrates CBS Outdoor’s commitment and know-how in managing transit advertising systems across the country, and showcases our ability to launch the most technologically advanced and creative digital displays in out-of-home media.”
“These urban panels provide both dynamic platforms for advertisers and the ability to communicate with our customers,” said MTA Senior Director of Corporate and Internal Communications Paul Fleuranges. “The screens will provide added revenue to the MTA and will soon be able to provide real-time service information to our customers before they get to the platform.”
CBS Outdoor is one of the largest out-of-home media companies in the Americas (United States, Canada, Mexico and South America), and has a major presence across Europe in the United Kingdom, Ireland, France, Italy, the Netherlands and Spain. With both traditional outdoor and transit advertising properties, this division gives advertisers both breadth of coverage across vast geographies and depth of coverage, providing multiple media opportunities in key markets. For more information, visit www.cbsoutdoor.com.
Source: CBS Outdoor