August 14, 2022

Digital Signage, DOOH News and Information

Key Execs to Speak on Effective Use of Interactivity at Screenmedia Expo 2011

2 min read

Two top executives, Kelly Moulton and Scott Davies, will offer their insights at Screenmedia Expo 2011, May 18-19 in London. Moulton,‘s executive vice president for marketing, will lead a how-to workshop on developing effective, interactive cross-media campaigns. Davies, the company’s vice president of sales for the U.K. and Ireland, will participate in FLEX, the DOOH-focused component of the expo, speaking on a panel covering the future of outdoor interaction.

Moulton’s workshop will include demonstrations of useful interactivity tools, as well as tips for content creation and discussion of appropriate pricing strategies. Moulton has been actively investing in and building interactive media to drive marketing campaigns since 1995. Early in his career, he founded New York City’s Bottle Rocket, an online games and interactive TV company that produced MTV’s first televised video music award ceremony featuring audience participation via mobile sms.

Davies’ panel will consider the new opportunities that digitization represents for outdoor advertising, including touch-screen, mobile, and augmented reality. The other panelists are Justin Gibbons, founder of Work Research; Dan Dawson, digital director of Grand Visual; and Suneil Saraf, media group manager of PHD Media.

Davies’ focus at is enabling mass consumer interaction solutions that solve commercial aims while also being mindful of the legal and ethical responsibilities at the heart of any interactivity. Prior to joining, Davies was a director of Million 2-1, the U.K.’s leading mobile interactive competition, lottery, and games company. He has also held senior positions at Eunite Ltd. and’s award-winning interactive technology connects broadcasters, brands, outdoor media owners, and digital screen networks with online and mobile consumers. More information about

products is available at or by phone at +47 22 01 66 20. More information about Screenmedia Expo 2011 is available at

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About’s award-winning interactive technology connects broadcasters, brands, outdoor media owners, and digital screen networks with online and mobile consumers. By dynamically modifying playout, schedules, and graphics based on viewer-generated or other internal and external inputs, the Interactivity Suite is ideal for the converging digital media market. The versatile product suite works with traditional TV, Web TV, IPTV, digital signage, and mobile platforms. technology powers a variety of high-profile interactive formats, including entire TV channels. In operation since 1999, has a global customer base including top brands such as Active Loop Television, Aspiro, CTVGlobeMedia, Etisalat, Music Choice, MyThum Interactive, Rubicon TV, TV Norge, TV2, and Viasat. More information about products is available at

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Agency Contact:
Marguerite Clark
Wall Street Communications
Tel: +33 1 45 25 36 91
Email: marguerite [at] Contact:
Lars Lauritzsen
Tel: +47 22 01 66 20
Email: lars [at]


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