The Digital Place-based Advertising Association (DPAA) proudly announced the addition of three new members: PlaceWise Media, DOmedia, and Ayuda Media Systems. This expansion brings DPAA’s total membership to 32, marking an increase of seven new members since the beginning of the year.
PlaceWise Media is renowned for its interactive marketing solutions that connect brands with consumers across various platforms, including online, mobile, social, and screen-based media, particularly within shopping centers. By delivering engaging and relevant content to audiences across multiple consumer touchpoints, PlaceWise Media provides unparalleled value to advertisers, sponsors, and the retail industry. Based in Denver and privately held, PlaceWise Media has been a leader in interactive marketing solutions since its inception in 1997.
DOmedia stands out as the premier Out of Home (OOH) Advertising Marketplace, streamlining the planning, buying, and selling of alternative, traditional, and Digital Place-based media. Agencies and advertisers utilize DOmedia’s powerful search tools to find Digital Place-based networks that align with their campaign objectives. The company’s product suite includes a comprehensive planning and proposal platform, catering especially to large agencies. DOmedia, headquartered in Columbus, Ohio, is known for maintaining the largest and most detailed database of OOH advertising inventory.
Ayuda Media Systems was founded in 2003 by former Microsoft employees with the mission to create the world’s best Digital Out of Home (DOOH) systems. Ayuda’s flagship product, Splash, is a cloud-based ERP system designed for Digital Place-based networks. Splash features a range of functionalities including CRM, sales proposal generation, invoicing, business intelligence, content management systems (CMS), network operations center (NOC), and a free software player. Ayuda’s mission is to empower the DOOH industry with user-friendly management and purchasing tools.
“We are excited to welcome Ayuda Media Systems, DOmedia, and PlaceWise Media to our ever-growing roster of leading-edge companies,” said Susan Danaher, President of the DPAA. “Their diverse experience and knowledge in this industry will greatly contribute to the growth of the Digital Place-based media sector.”
About DPAA
Founded in 2006, the Digital Place-based Advertising Association (DPAA) represents leading Digital Place-based networks and the advertising community actively engaged in planning, buying, and evaluating the effectiveness of the medium. DPAA is dedicated to driving consistent growth in the Digital Place-based media industry through collaboration among advertisers, agencies, place-based digital and video advertising networks, and their suppliers.
