Leading digital signage company Amscreen have today announced that they will be donating free advertising space across its network to Comic Relief.
Amscreen will screen content for the charity across their forecourt, convenience, healthcare, leisure and WHSmith Travel networks, which reach 25 million people a week, in a bid to help the charity raise money for Red Nose Day, which takes place on Friday 18th March.
The initiative will encourage customers to “do something funny for money” to help raise funds for Red Nose Day and will run across Amscreen’s network until midnight on 20th March. The advert features comedians Harry Hill, Dawn French and Michael McIntyre.
Amscreen are delighted to be able to support such a worthy cause. CEO Simon Sugar said “Comic Relief is a fantastic charity and we are keen to encourage people to do their bit and raise as much as possible. By screening their content on the Amscreen network, Comic Relief are asking our entire audience of 25 million people a week to get creative and find fun ways to support the charity”.
Amscreen, whose nationwide network delivers digital media to over 3,000 sites across the UK, will air the Red Nose Day advert ahead of its big night of TV on Friday 18th March. It follows a similar initiative with Children In Need in November, where they also donated space on their network to the charity.
For further information, please contact Sophie Kay (Amscreen press office) at Frank PR – 020 7693 6999 / amscreen [at] frankpr.it
About Amscreen:
Amscreen, run by CEO Simon Sugar, is the UK’s largest Digital Out of Home media company, offering a robust, end-to-end digital signage solution via its unique wireless plug and play technology. Their networks broadcast from more than 3,000 sites across the UK and are an effective communication tool for clients such as BP, Shell and WH Smith and a range of blue-chip advertisers such as Sky, Amex, Visa, B&Q, Camelot, Redbull and Lucozade.
As well as operating in petrol, convenience, leisure and travel locations, Amscreen provides screens to the healthcare industry. Its Healthcare network uses revolutionary software to provide customers with the ability to create and broadcast their own messages that can be viewed in prime dwelling areas such as waiting rooms, corridors and coffee shops.
In addition, the live Amscreen mapping system allows advertisers to locate screens across the UK. Visit http://www.amscreen.co.uk/digital-advertising/mapping_tool.html to view the live mapping link for further information.
For more information on Amscreen, visit www.amscreen.co.uk
About Red Nose Day:
• Red Nose Day 2011 is heading your way on Friday 18th March when the great British public will once again be asked to Do Something Funny for Money.
• To join in the fun go to www.rednoseday.com and find out how you can get involved.
• By raising cash this Red Nose Day, you’re helping to change lives forever. That’s because Comic Relief spends all the money raised by the public to give extremely vulnerable and disadvantaged people in the UK and Africa a helping hand to turn their lives around.
• Comic Relief was launched on Christmas Day in 1985, live on BBC One. At that time, a devastating famine was crippling Ethiopia and something had to be done. That something was Comic Relief. The idea was simple – Comic Relief would make the public laugh while they raised money to help people in desperate need. Before too long, Red Nose Day was created and the first ever event in 1988 raised a staggering £15m. To date, twelve Red Nose Days have raised more than £500m. That money has helped, and is helping, to support people and communities in dire need both in the UK and Africa.
• Comic Relief, registered charity 326568 (England/Wales); SC039730 (Scotland)
Source: Amscreen
