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Scala and SEEN MEDIA Showcase Innovative Digital Signage Solutions for Point-of-Sale Marketing Concepts at Euroshop

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Scala logoScala, the world’s leading software provider for digital signage networks, and Scala partner SEEN MEDIA, a leading full-service provider of digital signage solutions, will showcase innovative digital signage solutions for point-of-sale (POS) marketing concepts in Hall 5, Booth D04 at Euroshop 2011 in Düsseldorf, Germany. The Global Retail Trade Fair will be held from Feb. 26 until March 2 at the international exhibition center Messe Düsseldorf.

On multiple 46-inch displays in various screen configurations retail-focused visitors can experience how digital signage can help them improve their marketing messaging, diversify their promotions and interact with their customers at the point of sale.

At the SEEN MEDIA-Scala stand, high-end digital signage solutions will be on display. Visitors can see how A-brands like Audi, Aral, Burger King and Kaufhof use digital signage in their sales, marketing and information strategy.

Also very interesting will be the presentations that SEEN MEDIA Managing Director Stefan Knoke will give during the POPAI forums.

At 12:30 p.m., Monday, Feb. 28, Mr. Knoke will present “Why Integrated Digital Signage Concepts are an Added Value for Shop Builders.” At 2:30 p.m., Tuesday, March 1, the subject will be “Digital Signage: A Solution for Many Applications.” At noon, Wednesday, March 2, he will highlight various “State of the Art Digital Signage Concepts.”  The forum theatre is located directly next to the SEEN MEDIA-Scala stand.


SEEN MEDIA GmbH is a full service provider of Digital Signage solutions. Digital signage refers to dynamic advertising, information or entertainment on large-format displays. These supplement or replace classic advertising methods such as posters or flyers. Their moving images and changing content captivate target groups.

There are practically no limits to the range of application of digital signage. SEEN MEDIA digital signage concepts attract attention everywhere. In restaurants they whet customer’s appetites for daily specials; in businesses and department stores they direct attention to the bargain of the week. They pep up bank lobbies, act as guides in buildings and cruise ships, or display the lat¬est advertising spot in car dealerships, just to name a few examples. SEEN MEDIA has been active in this field since the end of the 90s. At this time, they have successfully created more than 5,000 installations in more than 90 countries.

More information at:

About Scala

Driving more than 500,000 screens worldwide, Scala is a leading global provider of digital signage and advertising management solutions. Scala is the world’s first connected signage company, offering the leading platform for content creation, management and distribution in digital signage networks and the first unified platform for advertising management of both tradi¬tional and digital signage networks. The Advertising management customers include, as well as more than 450 partners in more than 60 countries. More information is available at

Source: Scala

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