STRATACACHE Debuts Translucent Retail Displays at EuroShop, Opening New Doors to In-Store Advertising2 min read
PrimaSee™ product brings ads to life in the freezer/cooler section and throughout key retail hotspots
STRATACACHE, a leading provider of scalable, high-performance digital signage, content distribution and enterprise video acceleration technologies, exhibiting at EuroShop in hall 5, stand #J01 at Messe Düsseldorf February 26-March 2, 2011, will reveal its PrimaSee™ product.
Making its first debut into the retail marketplace, PrimaSee is a translucent digital display that showcases high-definition, dynamic video advertisements embedded within the glass panel. These see-through promotional videos correspond with products visible in the backdrop to convey point-of-purchase brand messages.
Unlike traditional in-store signage, PrimaSee integrates seamlessly into the retail experience, allowing brands to showcase multiple messages and update them instantaneously to maximize brand awareness. Using an embedded media player, content can easily be updated based on current promotions.
Providing an innovative, interactive experience for consumers, PrimaSee is ideal for freezer/cooler doors, end caps, display cases, countertops, and store fixtures in retail environments where brands can light up their messages and entice consumers during the path to purchase.
Using the aisle or end cap as an advertising palette, retailers can cross-promote and offer wayfinding solutions to additional products. A prime example is a gallon of ice cream that trails along with you during your trip down the freezer aisle, stopping at the door where the product resides.
This new, intriguing experience further engages consumers by offering in-store promotional coupons, videos, or social media interactions via 2D QR codes electronically displayed on the translucent screens.
“PrimaSee is the latest in-store media to aid consumers in their purchasing decisions,” said Chris Riegel, STRATACACHE CEO. “This technology provides full-motion, high-impact video to assist consumers with wayfinding, all while allowing them to view the product on the shelves behind the message. Truly transforming the path to purchase, this unique technology will alter the retail environment within the next year.”
The software powering the PrimaSee experience—STRATACACHE’s ActiVia for Media—is a leading in-store digital signage platform. This highly optimized, Web-accessible solution provides the necessary tools to create, schedule, manage and monitor marketing messages. Users can centrally deliver real-time, targeted messages to specific locations based on customer demographics and promotional campaigns.
Retailers interested in this new technology should stop by hall 5, stand #J01 at EuroShop to view PrimaSee in action.
STRATACACHE is a privately-held provider of efficient, scalable and cost-effective digital signage, IP video, content distribution and enterprise video acceleration solutions. Working with over 300 of the world’s largest firms in the retail, finance, service, hospitality, manufacturing, media and government sectors, STRATACACHE’s products meet the performance requirements of large-scale enterprise solutions, while immediately providing a significant return-on-investment to the customer.
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