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Ayuda Media Systems Leverages Microsoft Azure for Enhanced OOH/DOOH Media Management

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Las Vegas, NV – Ayuda Media Systems, a leading platform in Out Of Home (OOH) and Digital Out Of Home (DOOH) media management, is set to offer unprecedented agility and efficiency to its clients by transitioning its Enterprise Resource Planning (ERP) service to Microsoft’s Azure cloud computing platform. This significant move, announced at the Digital Signage Expo in Las Vegas, empowers Ayuda’s global clientele with seamless, on-demand adjustments in processing and storage capabilities through intuitive web-based controls.

Enhanced Flexibility and Scalability

By migrating to Azure, Ayuda can now swiftly cater to fluctuating client demands. “We’ve run our own cloud service up until now and it has served us well, but moving to Azure gives us an incredible amount of flexibility in how we work with our customers,” stated Andreas Soupliotis, President and CEO of Ayuda. The transition enables the Montreal-based company to instantly scale resources. “If a client contacts us needing more CPU power, we can literally go into the Azure control console online and add more horsepower with just a couple of clicks,” Soupliotis explained.

Robust Service and Security

The Azure platform significantly enhances Ayuda’s service levels and disaster recovery capabilities, providing a robust framework to handle large-scale computing and batch processing. Microsoft’s expansive global server infrastructure fortifies Ayuda’s redundancy and recovery processes, offering clients improved reliability and peace of mind. “Prospective customers challenge us on issues like redundancy and recovery processes, and while we’ve always had a good scheme in place, Azure makes us bulletproof,” Soupliotis added.

Innovative ERP Solutions

Ayuda’s redesigned applications are fully integrated with the Azure platform, promising optimized performance and reliability. The company’s Splash™ ERP platform is a comprehensive solution for managing Digital OOH networks, featuring asset management, scheduling, dynamic and static loop templates, peer-to-peer content distribution, and network monitoring. The platform integrates seamlessly with Ayuda’s BMS software suite, encompassing billing, invoicing, leasing, mapping, proof of performance, and reporting modules.

Showcase at Digital Signage Expo

Ayuda is showcasing its cloud capabilities at the DSE 2011 trade show in Las Vegas, February 23-24, with demonstrations at booth #1829. The company is also discussing its new OpenSplash™, a free, multi-platform open source media player compatible with any digital signage/DOOH content management and scheduling system.

About Ayuda Media Systems

Founded in 2003 by ex-Microsoft employees, Ayuda Media Systems has been at the forefront of providing advanced solutions for the OOH/DOOH industry. With over $250 million invoiced, Ayuda’s suite of tools, including BMS, Splash, and Symphony, offers comprehensive management for sales, proposals, invoicing, lease payouts, financial reporting, inventory management, scheduling, content management, and network monitoring. Ayuda continues to innovate, making OOH and DOOH easier to manage and purchase.

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