It’s all about convergence at Screenmedia expo 20114 min read
Technology meets media at the only dedicated event for the European digital place-based media sector
Screenmedia expo 2011 is evolving beyond just digital signage and DOOH to become the European forum for all digital place-based media technologies and applications. Convergence is the big theme this year in recognition of the impact that growing media channels such as mobile, interactive, augmented reality, 3D and social media are having on the traditional digital signage sector. Returning for its sixth year on 18th and 19th May at Earls Court 2, London, the expo is proudly hosting a brand new Screenmedia Professionals Conference and the 3rd Annual DOOH Media Summit, along with a high quality learning programme plus a series of workshops, presentations and seminars. Visit www.screenevents.co.uk/screenexpo2011 for further details.
Screenmedia expo is the event of 2011 to launch new products, technologies and services to the European digital place-based media sector. It is the place to engage with media and marketing professionals, and end user audiences across diverse vertical markets, including transport, retail stores, roadside, street furniture, corporate offices, bars, clubs, pubs, leisure venues, healthcare and education. BroadSign and Intel have been announced as 2011 title sponsors and confirmed programme speakers include 3M, Ayuda, Akeman Solutions, Arsenal Media, Kinetic WorldWide, LocaModa, Open Eye & SCG London, ROI Team and GoldRun.
“With our bullish tactics and broadened profile, I can promise visitors and exhibitors that Screenmedia expo 2011 will be the biggest, brightest and boldest yet,” said Mark Pigou, Director of Screen Events. “The expo is consistently growing year on year, as is the digital place-based media sector, and this makes for exciting times ahead. What is essential is that we as an industry continue to collaborate, network, inspire and create in order to establish digital media as a more attractive, viable opportunity for brands, agencies, marketers and end users to engage with. The expo is an ideal platform to make this happen.”
Over 4,000 visitors interested in exploring and exploiting this high growth sector are expected to attend Screenmedia expo 2011. Past expos have proved the value of seeing the latest cutting-edge products, technologies and techniques, and hearing best practice approaches from the experts. Subsequently, this year’s visitors will be guided through a “digital day”, exploring how digital place-based media impacts a person as they journey through a typical day travelling to work, at work, shopping and relaxing. Using physical screens, kiosks and interactive installations to provide real examples, visitors can self-guide or be guided by resident experts in a structured tour. This Digital Day installation will also showcase The Screen Forum’s LOVE CONTENT initiative demonstrating how creative content can drive the next stage of the industry’s development. The installation will also show how people can engage with screens using hand and body gestures, mobile phones and user generated content.
Also new for 2011 is the Screenmedia Professionals Conference, a one-day must-attend event for business leaders, senior managers and expert practitioners within the digital signage, interactive kiosk, ATM, mobile, augmented reality and multichannel media sectors regardless of the specific vertical. This standalone conference, co-located with Screenmedia expo, will be held on 18th May in Earls Court One Conference Centre and is particularly relevant to marketing, technology and investor stakeholders looking to understand the opportunities for growth in the coming year. The Call for Papers is now open and the agenda is being directed by the Imperative Group, an independent Digital Place-based Media development and communications agency.
To view the Screenmedia Professionals Conference brochure click here: www.imperativegroup.com/SME/SMEspc.pdf
Additionally, over the two days of Screenmedia expo, a free-to-attend education programme will be running in four theatres on the show floor. Thought leaders from across the spectrum of digital place-based media will offer visitors insight and opinion on the big debating points, share experiences, offer guidance and present real case studies. Produced in association with the Imperative Group, the four programme tracks are as follows:
Track 1: 24/7 Digital – Reaching people with Digital Place-based Media when and where it matters Track 2: Exploiting Digital – Best practice to help retailers and future network owners build a case for developing a Digital Place-based Media Network Track 3: Joining the Dots – The diversification and unification of place-based media: making sense of your digital options Track 4: Power to the People – Digital Place-based Media is becoming more democratic: what this means and how to embrace the shift. To view the speakers information pack for the education programme click here: www.imperativegroup.com/SME/SMEedu.pdf
To express your interest in speaking at the conference or one of the education programme tracks, please contact chris.heap [at] imperativegroup.com. For further information about Screenmedia expo in general, including stand booking, sponsorship and special offers, please contact info [at] screenevents.co.uk. Register and keep up to date with the latest pre-show news and information via www.screenevents.co.uk/screenexpo2011 as well as social and professional groups, including LinkedIn: #ScreenMediaExpo and Twitter: twitter.com/ScreenMediaExpo.
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About Screenmedia expo Europe Organised by Screen Events Ltd, Screenmedia expo Europe showcases the very best in innovative digital place based media used for delivering visual messages that combine the influence of mass advertising with the accuracy of niche marketing. Launched in 2006, the expo is attracting growing interest and international popularity every year, pulling in an audience of supplier and user communities from every major vertical in the digital signage and DOOH sector. Total attendance for 2010 was up 8% on 2009 to over 3,200 marketing, media, IT and operations professionals. Of those that visited 65% were from the UK and Ireland with 35% travelling from across Europe and the rest of the world. The 2011 expo will take place at London’s Earls Court 2, 18-19 May. Visit www.screenevents.co.uk/screenexpo2011.
Neesham Public Relations
Tel: +44 (0) 1296 628180
Email: bekyc [at] neesham.co.uk
Source: Screen Event