TV Media Industry Expert Catherine Warburton Joins Zoom Media & Marketing4 min read
Former Universal McCann EVP Assumes New Role as SVP Business Development
Zoom Media and Marketing, one of the world’s largest and fastest-growing digital place-based media companies, has appointed media agency veteran Catherine Warburton to the newly created position of SVP, Business Development. Located in Zoom’s New York office, Warburton will leverage her 20+ years of agency and client management experience to help the nation’s top advertisers take advantage of Zoom Media’s advertising and marketing solutions.
Warburton joins Zoom as the next phase in a highly respected and successful media career. Most recently EVP, Managing Partner, US Integrated Investment at UM (a division of IPG’s Mediabrands), she is known for her successful upfront strategies and her “tough but fair” negotiating style. Having worked with clients including Sony, L’Oreal, Chrysler, Microsoft, Charles Schwab, and Applebee’s, Warburton was one of the architects of UM’s transformation to a holistic approach to buying and planning, transitioning UM’s buying group from a traditional broadcast focus to a strategy incorporating digital and other video media. Previously EVP of National Buying, she joined UM in 2005 to lead television investment for the Sony account. Prior to UM, Warburton worked at Carat Media Services as SVP, Associate Director, National Broadcast, leading accounts such as Hyundai, Kia, and RadioShack.
Warburton’s transition from traditional TV to Zoom’s digital place-based video media highlights a broader industry trend. Recognizing the challenge in reaching today’s active, light TV viewing consumers, more and more advertisers are using Zoom’s Nielsen-measured, place-based video networks to add reach and efficiency to more traditional TV advertising. These “video neutral” strategies continue to fuel the growth of digital place-based media and Zoom’s broad adoption by TV advertisers.
“I have known Catherine for 15 years. She is one of the most knowledgeable, fair, credible and quality people I know,” said Judy Kenny, President, Zoom Media & Marketing. “Catherine understands the challenges that advertisers face in today’s fragmented media landscape and the importance of providing clients with creative, effective, proven solutions that deliver results. I’m confident that her contribution will be felt quickly and dramatically both within Zoom and in the industry. I could not be more thrilled to have Catherine join our family here at Zoom.”
“This is an incredible time to join an industry leader like Zoom Media,” said Warburton. “The video landscape continues to evolve, and clients are looking for more effective ways to deliver their advertising message to captive audiences of upscale, hard-to-reach consumers. Zoom is leading the rapidly growing place-based video media industry, and I can think of no more exciting opportunity than to help Zoom take their media, and their clients’ business, to the next level of success.”
Ranked #2 on Mediaweek’s 2010 “Out-of-Home Hot List,” Zoom is one of the fastest growing and most successful companies in the digital place-based media industry. With US headquarters in New York City and sales offices in Atlanta, Chicago and Los Angeles, Zoom works with the nation’s top marketers, including Procter & Gamble, Unilever, Johnson & Johnson, Colgate, Coca Cola, Pepsi, General Motors, Hyundai, Paramount Pictures, Verizon, Sprint and more. Zoom recently completed the installation of its award-winning digital media platform in over 340 LA Fitness locations, firmly establishing Zoom as the nation’s largest provider of video media solutions to the health club industry, with an ad-supported video network of more than 1,800 gyms and fitness centers nationwide.
About Zoom Media & Marketing
Zoom Media Group Inc. operates digital and fixed media networks that reach active consumers in over 12,400 venues on a worldwide basis, including fitness centers, bars & restaurants, indoor soccer facilities, bowling centers, and family entertainment centers. Zoom’s digital place-based network audiences are measured by The Nielsen Company, and with over 25,000 digital screens and over 55,000 billboard locations worldwide, Zoom Media Group reaches over 100 million monthly viewers. Zoom Media & Marketing, a brand of Zoom Media Corp., is the largest fitness video media company in the US, with over 1,800 venues in more than 135 markets; has a network of more than 3,000 bars and restaurants across over 50 markets; and is the official media partner of the indoor soccer and bowling industries. Zoom also has an in-house event marketing and promotion department that constructs custom media placements and experiential marketing programs.
Zoom is owned by the de Gaspé Beaubien family and ABS Capital Partners. For more information, please visit www.zoommedia.com.
KCSA Strategic Communications
Jocelyn Johnson, jjohnson [at] kcsa.com, 212-896-1267
Anne Donohoe, adonohoe [at] kcsa.com, 212-896-1261
Source: Zoom Media & Marketing