The TEQMEDIA advertising network came about in 2006 after the company polled millions of consumers in various Saudi Arabian shopping malls. The study concluded that a massive audience could be reached by deploying a digital signage network in shopping malls across the region.
TEQMEDIA began looking for a partner capable of assisting them in implementing their new in-mall advertising network. After a thorough evaluation process, Technology House was selected as the integrator for the project.
Technology House’s proposed to install a network of displays consisting of 260 Plasma and LCD screens (42″ to 50″) along with 2 video walls (2.5m x 3.5m) strategically located in 8 key shopping malls covering 3 major cities (Riyadh, Jeddah, Al Khobar).
Following a 2 year search for an enterprise grade digital signage platform, Technology House chose Navori’s software solution to manage the growing demand for digital signage services in Saudi Arabia. Technology House uses Navori’s Enterprise Server Application to manage TEQMEDIA’s kingdom wide network in real time. The Navori system allows frequent and timely content updates which resulted in quicker response to market demands, better audience focus and instant promotional events.
Technology House implements complete end-to-end digital signage solutions. The company has built Saudi Arabia’s FIRST and LARGEST in-mall digital signage network and developed an array of customized information modules including regional Salah announcements, local news, international news (both in Arabic and English), local stock market feeds, and local sports updates to inform and entertain mall visitors.
Technology House selected Navori for its performance, ease of use, flexibility and stability. Navori has proven to be an excellent choice as the company continues to grow its customer list across the Kingdom.
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