NTN Buzztime, Inc., a leading provider of interactive entertainment and digital signage solutions, has announced significant upgrades to its entertainment network, further cementing its leadership in the narrowcast network advertising space. These enhancements are designed to boost both revenue and customer engagement for its extensive network of 3,800 subscriber venues, including restaurants, sports bars, and pubs across North America.
The upgrades allow Buzztime’s subscribers to integrate their own branding, advertising, and promotional messages around Buzztime’s popular interactive trivia and sports games. This capability is facilitated by an easy-to-use online interface that restaurant operators can use to update their screens within minutes—eliminating the need for IT professionals.
Dario Santana, CEO of Buzztime, emphasized the competitive edge provided by their network. “Our platform engages consumers directly with ‘lean-forward’ entertainment, which significantly enhances the visibility and impact of the advertising messages displayed alongside our games,” Santana said. He highlighted that this level of engagement is not typically achieved with other digital signage networks that rely on passive content displays.
The company’s research indicates that these network enhancements will not only enrich the customer experience but also open new revenue streams for subscribers. The ability to seamlessly blend entertainment with targeted advertising offers a compelling value proposition to current and prospective clients.
Buzztime is set to showcase its new digital signage solutions at the National Restaurant Association’s annual convention in Chicago, scheduled for May 17-20, 2008. This event will provide an opportunity for the hospitality industry to see firsthand how Buzztime’s solutions can help enhance customer loyalty and increase revenue.
Based in Carlsbad, CA, NTN Buzztime, Inc. has been at the forefront of multi-point social interactive entertainment for over two decades, with a presence in approximately 3,800 venues across North America and the United Kingdom. For more information about Buzztime and its offerings, visit www.buzztime.com.
