D-Link, the renowned global provider of networking solutions, has officially launched into the digital signage and alternative advertising market. This strategic move is announced as the company showcases its new line of products at Interop 2008, held at the Mandalay Bay Convention Center, where D-Link occupies Booth 1813.
As the digital signage sector experiences rapid growth, with an expected average annual growth rate of 22% over the next four years, D-Link aims to carve out a significant market share. Industry forecasts by PQ Media suggest that the digital signage market could generate revenues exceeding $160 billion by 2012, accounting for nearly 27% of all advertising and marketing expenditures.
D-Link’s new offerings include both large and small digital signs and a comprehensive back-end content and advertising delivery system. These products are tailored for businesses and system integrators who specialize in the burgeoning digital signage and alternative advertising sectors. The versatility of D-Link’s solutions allows for applications ranging from engaging retail advertising displays to real-time content sharing between remote locations, such as medical facilities exchanging x-ray images for collaborative diagnostics.
The technology behind D-Link’s digital signage allows unprecedented interaction and service levels for marketers. Utilizing advanced plasma and LCD displays coupled with the Internet, these digital signs are increasingly prevalent in high-traffic areas such as shopping malls, transportation hubs, and even gas stations. The systems offer dynamic content delivery, including videos, images, and text, across secured networks, enhancing both consumer engagement and targeted advertising.
Steven Joe, President and CEO of D-Link Systems, Inc., emphasized the natural progression of the company into digital signage, building on their strong foundation in business networking. “With our established expertise in creating efficient, cost-effective network solutions across data, voice communications, and storage, entering the digital signage space allows us to provide a holistic approach to our business customers and integrator partners,” Joe stated.
During Interop 2008, D-Link is demonstrating its capabilities with a 32-inch sign and two 10-inch signs, highlighting the flexibility and robustness of their backend content delivery system. This system not only supports advertising but also streams Internet content, offering timely and relevant information to consumers on-site.
For more information about D-Link and their new digital signage solutions, visit www.dlink.com.
Source: D-Link
