Firefly, a prominent US-based media company, has recently expanded its innovative advertising solutions to Madrid, Spain, in partnership with Hangry Media. This collaboration introduces Digital Top Screens, a new digital advertising medium designed to transform the metropolitan landscape of Madrid and offer brands an effective way to engage with their audience.
Innovative Digital Advertising in Madrid
With the introduction of Hardware-as-a-Service (HAAS) and Software-as-a-Service (SAAS) models, Firefly brings to Spain a sophisticated advertising platform that combines visibility with impactful brand interactions. These digital screens enable advertisers to manage campaigns in real time and adjust strategies based on comprehensive data analytics, ensuring a high level of audience engagement.
Firefly’s International Growth
The launch in Madrid represents a significant step in Firefly’s international expansion strategy, building on its previous successes in diverse global markets including a notable partnership in Abu Dhabi. Firefly’s presence now spans across five countries, demonstrating its commitment to bringing advanced advertising technologies to new markets.
The introduction of Digital Top Screens provides several key benefits to the city of Madrid:
- Technological Advancement: These digital screens contribute to the modernization of Madrid’s urban spaces, aligning with the city’s forward-thinking initiatives.
- Enhanced Tourist Experience: As a leading tourist destination, Madrid can utilize these screens to offer interactive and engaging visual content that enhances the visitor experience.
- Economic Growth: The collaboration between Firefly and Hangry Media creates new economic opportunities by generating additional revenue streams for local transportation services and the advertising sector.
- Targeted Advertising Insights: Utilizing Firefly’s advanced SAAS technology, brands can gain precise insights into consumer behaviors, allowing for more targeted and effective advertising campaigns.
About Hangry Media
Hangry Media, founded by three IE Business School MBA graduates, has quickly established itself as a leader in Madrid’s media communications industry. The company is known for its innovative approach to advertising that seamlessly integrates mobility with creative marketing strategies. Web: https://behangry.com/
About Firefly
Founded by Kaan Gunay, Firefly is headquartered in the San Francisco Bay Area and operates a network of digital screens across major US cities. The company is dedicated to delivering targeted advertising solutions that leverage real-time data to maximize brand impact and consumer engagement. Web: https://www.fireflyon.com/
