Auto dealerships across the United States are increasingly turning to LED signage to enhance their visibility and drive sales. Watchfire Signs, a leading manufacturer based in Danville, Illinois, is at the forefront of this trend, providing dealerships with high-quality, durable, and energy-efficient digital displays.
Mike Pruitt, owner of Pruitt Honda in Akron, Ohio, is one of many dealership owners who have experienced positive results from using Watchfire’s products. After researching digital signs, Pruitt invested in a full-color Watchfire XVS 19mm sign, which he reports has reduced his overall advertising costs while increasing customer engagement and sales. “It seems any used vehicle we put there gets sold,” Pruitt noted, highlighting the sign’s effectiveness in attracting potential buyers.
This success is echoed by other dealerships across the country. Mark Warner, marketing director at Bill Cole Automall in Bluefield, West Virginia, shared that their Watchfire sign functions like a dynamic advertisement, with various software features that keep the content fresh and engaging. “We like our prospects and customers to feel like they are always seeing something new,” Warner said, emphasizing the importance of regularly updating the sign to maintain customer interest and increase showroom visits.
Energy efficiency is another key advantage of Watchfire LED signs. Bill Cole Automall found that the cost savings in maintenance and energy consumption made their investment in a large LED sign an easy decision. The dealership also qualified for an energy rebate, further validating their choice.
Bill Alexander Ford in Yuma, Arizona, also saw immediate benefits after replacing their old sign with a Watchfire XVS 19mm sign in 2012. General Manager Everett Dawson noted that the new sign quickly drew customer attention and supported the dealership’s overall advertising efforts. Jeff Fritz, the dealership’s chief financial officer, described the investment as “money well spent.”
Watchfire Signs will showcase its full range of LED signs at the upcoming 2013 National Auto Dealer Association (NADA) Show in Orlando, Florida, from February 8-11. Attendees will have the opportunity to explore Watchfire products and learn how LED signage can help dealerships improve their advertising efficiency and effectiveness.
About Watchfire Signs
Watchfire Signs, headquartered in Danville, Illinois, has been designing and manufacturing outdoor electric signs since 1932 and LED signs since 1996. The company has produced over 45,000 LED signs for various businesses, including auto dealerships, retail stores, and restaurants, helping them increase visibility and drive growth.
