Las Vegas, NV – LG Electronics USA has launched the industry’s first “Ultra High-Definition” (UHD) 4K digital signage display, marking its debut with an installation at Las Vegas’ McCarran International Airport. The commercial version of the acclaimed LG 84-inch class Ultra HD TV, the new display model 84WS70MS-B, is the centerpiece of LG’s 2013 digital signage lineup showcased at the Digital Signage Expo 2013 (booth 500).
Groundbreaking Display Technology
The 84-inch class Ultra HD Signage Display features a resolution of 3840 x 2160 pixels, offering four times the clarity of traditional HD displays. This large-screen display, now part of McCarran Airport’s D Concourse wayfinder kiosk, enhances passenger navigation with its vivid, high-resolution visuals. The kiosk serves approximately 32,000 passengers daily, providing clear and engaging directional information.
Innovative Features
The display’s bezel measures just 27.9mm, facilitating seamless side-by-side installations. It supports both portrait and landscape orientations, making it versatile for various commercial applications. Integrated IPS panel technology ensures consistent color accuracy and contrast from wide viewing angles, addressing common issues like overheating with a temperature tolerance of up to 230 degrees Fahrenheit.
Enhanced User Experience
The installation at McCarran International Airport highlights the practical application of LG’s Ultra HD display. With nearly 32,000 daily passengers in the D Concourse, the new wayfinder kiosk utilizes two 84-inch displays to guide travelers effectively. The displays are encased in an 11-foot tall kiosk, presenting dynamic content through a wayfinder application developed by Four Winds Interactive.
LG’s Commitment to Quality and Innovation
“LG continues to innovate in the emerging Ultra HD segment,” said Y.K. Cho, B2B senior vice president, LG Electronics USA. “We are proud to introduce our award-winning Ultra HD display technology to the commercial market, providing incredible picture quality on a large scale for interactive applications.”
Technological Integration
The display includes Smart Energy Saving, Temperature Sensor, Auto Brightness Sensor, ISM Method, and Key Lock features. A slot for an external media player enhances its slim profile and maintenance convenience. The SuperSign Elite-w Lite platform enables easy template pre-loading and dynamic content management, ensuring user-friendly interface and control over networked displays.
For more information about LG’s digital signage solutions, visit www.LGSolutions.com.
