Middle East retail revenues to reach USD 1 trillion by 2014, driving rapid adoption of digital signage solutions in shopping malls and retail outlets
Advanced Interactive Media Solutions (AIMS), the GCC market leader in digital signage solutions, has revealed that the solid performance of the Middle East retail industry, which, according to RNCOS market research consulting, is expected to sustain a compound annual growth rate (CAGR) of around 10 per cent from 2011-2014 and reach over USD 1 trillion by 2014, will serve as a key driving force behind the rapid adoption of digital signage solutions in the region. Reaffirming the widespread adoption of digital signage in retail stores and shopping malls, AIMS has recently completed various high-profile projects with leading retail establishments in the UAE, including a recent upgrade of the way-finding system for The Dubai Mall, one of the world’s biggest luxury shopping malls.
AIMS further revealed that digital signage has become increasingly popular among retailers as it gives them greater control to quickly and easily update or change the messages delivered in-store, catering to the needs of modern, savvy shoppers who expect a state-of-the-art shopping experience.
“Digital signage technology has made a huge impact on the rapid transformation of the Middle East retail landscape into more of a technology-oriented, customer-focused industry. In the past few years, AIMS has supported leading retail brands and major shopping destinations that are now increasingly taking advantage of digital signage solutions to enhance the shopping experience and influence purchasing decisions of shoppers right at the point of purchase. Indeed, in just a few simple steps specific customers can be targeted directly with information on products, promotions and offers across the store, allowing retailers to ultimately increase their business potential by delivering the right message to the right audience at the right time,” said Ahmed ElRidi, CEO of Advanced Interactive Media Solutions, UAE.
“Digital signage is certainly a great tool to ultimately drive revenues, while keeping advertising expenditure under control as it eliminates high costs related to creating and distributing conventional print-ad campaigns. Moreover, it is also much easier to sell digital advertising space, which further optimizes the revenue potential of retailers. We are therefore confident that the robust growth forecast of the region’s retail industry will further add momentum to the continued adoption of digital signage technology in the Middle East. AIMS has vast experience and expertise in providing end-to-end digital signage solutions for various retail applications in the Middle East, giving us a unique competitive edge to offer tailor-made services for the Arab retail landscape,” added ElRidi.
AIMS integrates the power of SCALA content management solutions, internet, interactive displays, mobile applications and communication technologies to develop interactive digital signage solutions for the region. The company also uses advanced audience measurement solutions to maximise the ROI of each campaign and ensure optimum customer satisfaction.
Advanced Interactive Media Solutions (AIMS) is the GCC market leader in Interactive Digital Campaign creation and management, taking a client’s message from concept, through design, deployment and monitoring. AIMS taps the power of interactive, temporary, standalone Digital Signage Solutions to deliver to advertisers and agencies in the Middle East the most compelling and effective tailor-made campaigns for their target audience. AIMS offers customers the unique proposition of immediate ROI and their full satisfaction by supplementing its advanced solution of content creation and management, email and social networking, interactive displays (Augmented Reality, 3D Projection Mapping), mobile applications (QR Coding, iPhone & Android applications), and telecom technologies (Bluetooth, 3G, wifi) with a state-of-the-art audience measurement solutions.
AIMS services include consultancy on Digital Campaigns, concept development, location assessment, location provisioning (malls, cinemas, public areas, etc.), Digital Network implementation, Digital Content creation, Anonymous Audience Measurement, and distribution, installation, maintenance and monitoring.
Source: Advanced Interactive Media Solutions