Saturday, November 30, 2024

BroadSign and LevelVision Forge Dynamic Partnership to Elevate In-Store Digital Advertising

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BroadSign International Inc., a globally recognized leader in providing hosted software solutions for digital signage networks, has recently announced a partnership with LevelVision Media. This collaboration marks a significant milestone in the digital advertising landscape, integrating BroadSign’s renowned BroadSignâ„¢ Suite with LevelVision’s proprietary out-of-home level surface media technologies.

LevelVision Media, a pioneering media network provider, specializes in enhancing consumer engagement at critical points of purchase decisions. By leveraging innovative technologies such as IntelliMat® and CounterVision™, LevelVision delivers targeted advertising messages directly to consumers in stores, effectively capturing their attention in a clutter-free manner. These patented devices are strategically placed on store floors and counters, ensuring maximum visibility and impact.

Jim Currie, President of LevelVision LLC, expressed his satisfaction with the partnership, citing BroadSign’s reliable and efficient software solutions as a key factor in their choice. “BroadSign delivered exactly what they promised: a robust software platform that enables precise audience targeting, swift adjustments to schedules and content, and the management of extensive networks with minimal staffing and no need for additional IT infrastructure,” said Currie.

The synergy between BroadSign’s digital signage software and LevelVision’s innovative display technologies is poised to revolutionize the way advertisers and retailers engage with consumers. With plans to expand its network to over 200 college bookstores nationwide, LevelVision anticipates a significant increase in advertising revenue and sales of display devices.

Rick Engels, President and CEO of BroadSign International, lauded LevelVision’s creative approach to overcoming the challenges of in-store communication. “LevelVision has ingeniously addressed the issue of consumer engagement without contributing to the usual clutter of in-store signage. We believe our software complements their business model perfectly, promising a mutually beneficial partnership,” Engels remarked.

About BroadSign International Inc.: BroadSign International Inc. stands at the forefront of hosted digital signage network management solutions. The BroadSignâ„¢ Suite is designed to address the complex needs of modern digital signage networks, offering campaign execution, accountability, and scalability. BroadSign’s expertise spans digital signage software, media, advertising, and information technology. It is an active member of industry associations such as the Out-of-home Video Advertising Bureau (OVAB), OAAA, In-Store Marketing Institute, and POPAI. Digital signage networks across 25 countries currently utilize the BroadSignâ„¢ Suite. The company is headquartered in Minnetonka, Minn., USA. For more information, visit www.broadsign.com.

About LevelVision: LevelVision is a cutting-edge media solutions company that delivers advertising and informational content to high-value commercial locations. Its extensive patent portfolio secures its competitive edge, enabling the deployment of dynamic displays that captivate consumers with digital advertising and information. LevelVision’s media solutions are designed to be scalable, network-capable, and user-friendly. The company offers retailers a new avenue for recurring revenue through in-store advertising and boosts sales. For brands and advertising agencies, LevelVision facilitates micro-targeted marketing that engages consumers at the point of decision. With over 30 issued patents and more than 100 patent applications pending globally, LevelVision continues to innovate in the out-of-home media space. Visit www.levelvision.com for more information.

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