Tank & Rast installs the largest Autobahn digital signage network in Europe3 min read
Scala announced the installation of more than 3,000 screens at the leading provider of restaurant, hotel, retail and fuel services on the German Autobahn, Tank & Rast. The installation was carried out by Scala partner ISS Intelligent Service Solutions GmbH.
In order to cater for the changing needs of different customers, Tank & Rast recently decided to install more than 3,000 screens at several hundred of its rest stations. As a part of this modernization program, service areas have been remodeled and the range of services offered has been extended significantly. Scala Partner SEEN MEDIA now manages the network, consisting of 980 Scala Players. This digital communication solution empowers Tank & Rast to manage their communication and promotion strategy at their 300 restaurants Tank & Rast much more successful and effective.
“The management team of Tank & Rast made a crucial decision by incorporating digital communication in their remodeling plan from the start,” states Helge Haarig, Sales Manager DACH at Scala. “The companies that worked together on this project are all specialists in their field, resulting in an optimal Scala powered digital communication network that creates extra sales and advertising revenue and therefore has a great return on investment. The Scala software enables the system operators to distribute, adjust and plan top quality messaging and imagery with the utmost flexibility, creating the perfect platform for Tank & Rast to reach their target audience.”
A study of the Association for Consumer Research impressively demonstrated the effectiveness of the advertising messages on the screens of Tank & Rast as the customers were clearly inclined to purchase the displayed product vs. what they had in mind originally. This high association between ads and sales is exactly the desired outcome of marketing.
With more than 3,000 digital screen channels, 290 city-lights, 100 travel-boards and many further possibilities for digital advertising opportunities, Tank & Rast stands out as a unique publishing partner. They represent a modern, effective way to reach both their own and other companies` target groups- around the clock, 365 days a year all across Germany.
This network was recently selected by the DailyDOOH Gala Awards jury as a finalist in its Best High Street / Supermarket / Convenience Store or Forecourt Deployment category.
Full case study: http://scala.com/digital-communication-at-your-service-on-your-road-trip/
About Autobahn Tank & Rast
The autobahn services company Autobahn Tank & Rast and its tenants provide comprehensive services on German autobahns. For travelers on the German motorway network, the approximate 340 filling stations and 370 service area (including approximately 50 hotels) are a place to relax and recuperate. Around 500 million guests visit Autobahn Tank & Rast’s service facilities each year. Since privatization in 1998, the company has invested around Euro 800m, mainly in its autobahn services and petrol stations
About SEEN MEDIA
For more than 10 years, SEEN MEDIA has been developing and marketing custom-made digital display systems for use at POS and POI. The full-service digital signage agency offers all services from one source, everything from consulting to concept development, content creation, provision of the technology, all the way to roll-out, service, and support. More than 12.000 sold Digital Signage Software licenses and satisfied customers in more than 90 countries prove the high level of acceptance and performance of SEEN MEDIA solutions. For more information, visit http://www.seen-media.com.
ISS Intelligent Service Solutions GmbH, a subsidiary of the Intelligent Group, has been implementing large-scale IT projects for more than 10 years. ISS specializes in construction integration of technology into architecture and screen networks (signage TV) in shopping malls and large retail chains. As a general contractor, ISS takes care of the acquisition, financing, and installation of hardware. ISS also manages the IT infrastructure per remote maintenance from the center in Hamburg and using local service teams.
Driving more than 500,000 screens worldwide, Scala Inc. is a leading global provider of digital signage and advertising management solutions. Scala is the world’s first connected signage company, offering the leading platforms for content creation, management and distribution in digital signage networks and the first unified platform for advertising management of both traditional and digital signage networks. Scala is headquartered near Philadelphia, Pa. USA, and has subsidiaries in Canada, The Netherlands, France, Norway, Germany, Japan and India, as well as more than 500 partners in more than 90 countries. For more information, visit: http://www.scala.com/ or their blog. Connect with Scala via Twitter, Facebook and LinkedIn.