Clear Channel launched in Switzerland digital advertising space in shopping centers. The new product is placed directly at the point of sale, point of sale, and opens up completely new opportunities for advertisers advertising and promotion. And not just anywhere, but where the buying decisions are made by consumers effectively. The new product allows advertisers to Clear Channel in shopping centers make it very quick and easy about current or seasonal sales promotion or raise specifically the performance of their customers for their brand. Also in the creative field that first opened in Bern, Lucerne, and Meyrin Oftringen installed product contemporary, cost effective and novel features of the visualization. Clear Channel is committed to product innovation that once again the digital future of out-of-home market in Switzerland.
Clear Channel has Wankdorf Center in Bern, at the Lion Center in Lucerne, in Meyrin Centre in Geneva and in the Perry Center in Oftringen first installed the digital advertising space with the name “Shopping Media». In order for advertising at point of sale will begin a new era. Media opens for shopping in the middle of passers current opportunities for the sale effective presentation of brands and products includes: animations, simple plot changes and interactive features. In addition, visitors can retrieve using the touchscreen a clear shopping information system that shows them the way to more shops and retail outlets.
Getting customers love shopping Media so Jasna Smojvir, marketing Directr of search.ch: “The digital communication is important for the high affinity of our target audience to digital media, and will become much more important in the near future.” Even Nicole Laager, Group Brand Manager at Emmi, is of the opinion: “The proximity to the point of sale of our products is unique. We can influence the purchase decision, because 70% of purchasing decisions are made at the point of sale. ”
Jürg Rötheli, CEO of Clear Channel Switzerland, uses this trend in Swiss shopping centers for the expansion of his digital strategy. Zurich Airport Clear Channel looks back on more than five years of experience with digital media. “We remain with Clear Channel is still the leader in digital advertising in out-of-home market, and it will certainly not be our last innovation in this rapidly developing market.”
Source: Clear Channel – France
